Today, Tubi announced that it will be expanding its Tubi for Creators program. The collection of content from creators like Mr. Beast, Alan’s Universe, Jomboy Media, CelinaSpookyBoo and Steven He now includes over 5,000 episodes.
With the expansion of the program, Tubi announced that Kudzi Chikumbu will be the company’s new VP of Creator Partnerships.
“I’m thrilled to join Tubi at a time when creators are redefining entertainment,” said Kudzi Chikumbu, VP of Creator Partnerships at Tubi. “Tubi’s dedication to empowering creators with creative freedom and meaningful incremental audience reach is unmatched, and I’m excited to bring fresh, bold and authentic storytelling to their passionate viewers.”
“We’re committed to building a bridge to Hollywood for creators to help them reach new audiences. Tubi is a platform for bold, breakthrough work and these 5,000 episodes are just the beginning,” said Rich Bloom, General Manager, Creator Programs & Executive Vice President, Business Development at Tubi. “Kudzi is a leader with deep roots in the creator economy. His unique perspective and proven track record make him the ideal person to partner with me to lead our ambitious efforts in digital-first, creator-driven entertainment.”
New creators joining the program include:
- Steven He is one of YouTube’s most prominent comedy sketch creators with 13 million subscribers and 4 billion views. Steven’s sketches regularly top YouTube’s trending board and has even achieved global meme status with his “Emotional damage” clip. His new breakthrough comedy series “Fish Bowl” will be available on Tubi.
- Jimmy Donaldson (“MrBeast”) will bring seasons 6-8 of his acclaimed YouTube channel “MrBeast,” covering videos originally released from 2023 through 2025, to Tubi, complementing the MrBeast live channel already available on the platform since 2023. Donaldson, founder of Beast Industries, has amassed over 421 million subscribers on YouTube and nearly one billion followers across social platforms, known for his viral challenges and philanthropic giveaways.
- Jomboy Media, founded by Jimmy O’Brien and Jake Storiale, has built one of the most passionate sports communities on the internet through storytelling, humor, and a deep love of the game. With a community of 30 million strong and official backing of Major League Baseball, bringing Talkin’ Baseball and Talkin’ Yanks to Tubi extends the connection to even more fans.
- Alan Chikin Chow is a global digital sensation known for his viral sketch comedy that blends heart, humor, and high-stakes storytelling has built a following of over 90 million YouTube subscribers and 50 billion views. His hit series Alan’s Universe brings his signature mix of action, comedy, and feel-good heroism to Tubi, where doing the right thing is always the biggest adventure.
- Celina Myers, better known as CelinaSpookyBoo, has evolved from the “sleepwalking girl on TikTok” to a multi-talented writer, actress, podcast host, and content creator. Celina is a credible writer with her fifth book, HOLLOW, set to be released in ’25. Celina also produced her first film “House on Eden” which went into theaters nationwide this summer. This past year Celina has worked to create a long-form, spooky series that she’s excited to bring to Tubi.