Future Today, the company behind free streaming channels like Fawesome and HappyKids, has announced a new partnership with YouTube creators to bring their content to an even larger streaming audience on OTT platforms.
In an announcement today the company said that the initiative reinforces Future Today’s goal of empowering creators by giving them a streaming platform to reach new audiences. It also builds on Future Today’s already large content portfolio which includes over 100,000 hours of content.
“This initiative is about more than just distribution, it’s about education, optimization, and long-term strategy,” said Soma Sengupta, VP, Content Acquisition and Partner Relationships. “Our mission has always been to democratize access to premium streaming opportunities. At the same time, we’re strengthening our content portfolio with premium, niche, and family-safe entertainment.”
Featured creators include:
- Like Nastya – Pretend Play & Skits (128M YouTube subscribers)
- Zach Choi ASMR – Culinary & Mukbangs (32.8M YouTube subscribers)
- How Ridiculous – Action Packed Adventure (23.6M YouTube Subscribers)
- Rebecca Zamolo – Pretend Play & Skits (19M YouTube subscribers)
- Hacksmith Industries – Educational Builds & STEM Concepts (15.3M YouTube subscribers)
- The Fun Squad – Family Vlogs (12.2M YouTube subscribers)
- Nat and Essie – Gaming & Kids Character Play (12.1M YouTube subscribers)
- Familia Diamond – Family Vlogs (11.3M YouTube subscribers)
With the partnership, the group of YouTube creators will have their content syndicated and packaged for platforms including Amazon Fire TV, Roku, Vizio, LG and Samsung TV, and more.