Warner Bros. Discovery’s Max streaming service is set to undergo a striking visual transformation, ditching its familiar blue-and-white logo for a sleek black-and-grey design that pays homage to the iconic HBO logo. The rebrand, features a bold “circle within a circle” detail in the “A” of “Max,” mirroring the classic HBO emblem—a move that signals a deeper nod to the premium network’s storied legacy.
Since its launch as Max in May 2020, replacing HBO Max, the streaming platform has sported a blue logo designed by British agency DixonBaxi, blending elements of HBO’s bullseye “O” and Warner Bros.’ shield curves. The shift to black and grey marks the another visual iteration for the service in less than 5 years, reflecting Warner Bros. Discovery’s ongoing efforts to refine Max’s identity as it competes in a crowded streaming market.
The logo is not the only thing that has changed; the app and website have, too. Gone is the slight blues in the apps replaced by black and greys:
The rebrand also coincides with Max’s expansion, now boasting over 116.9 million global subscribers. With a library spanning HBO originals like Succession, Warner Bros. films, and Discovery’s reality hits, Max remains a powerhouse.
Fans have mixed reactions to the change. Some praise the darker, HBO-esque aesthetic as a fitting evolution, while others question the need to move away from the vibrant blue that distinguished Max from its predecessor.
With all of this Max has also removed its free live sports from TNT, TBS, and truTV from its ad-supported plans. Customers with the ad-free version still get free live sports.
Here is the old Max logo next to the new one.
Old logo:
New Logo:
The update has been seen on mobile apps, its website, and even some smart TV apps like on Roku.
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Update: we updated our story with the latest subscriber numbers from Max.