In 2020, many Americans found themselves sitting at home with nothing to do but watch TV. This led to reports that many Americans were paying for 4 to 6 TV streaming services. Now it seems that cord cutters are cutting back as they see the cost of living increase.
Recently, we asked over 1,700 of our readers how many TV streaming services they paid for, and 51.7% of our readers said they paid for three or fewer streaming services. When looking at who paid for four or fewer services that number jumped to 6.8% In this poll, we clearly said this was for paid streaming services, so no free services and only TV services, so no music services, for example.
Interestingly, there was a group of what we consider to be super users, as almost 10% of our readers said they paid for seven or more streaming services.
Here is how the poll broke down:
- 0 Services 6.1%
- 1 Services 11.9%
- 2 Services 15.3%
- 3 Services 18.4%
- 4 Services 17.1%
- 5 Services 12.1%
- 6 Services6.9 %
- 7 or More Services 9.5%
One type of streaming hit hardest by cord cutters cutting back has been live TV streaming services. Recently multiple live Tv streaming services have lost subscribers with many live TV services losing subscribers in 2024 including Sling TV losing 285,000 in 2024.
On-demand services have also been reporting drops in subscribers, including Disney+, which lost 700,000 subscribers in the final 3 months of 2024. These drops are coming as some of our readers are telling us they are willing to rotate streaming services to save money. Instead of paying for a service all year, they are more willing got subscribe for just a month or two to a service so they can binge-watch everything. After that month is done, they switch to a new service to save money.
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