Jake and Logan Paul made headlines on Tuesday when the brothers tweeted a graphic with the caption “The moment you’ve waited a decade for.. March 27 on Stream on Max.”
The graphic in the tweet shows the Paul brothers face to face with March 27 and the Max logo on it. This sent social media ablaze with users assuming the brothers were promoting a boxing match between each other, but sources told ESPN that the streamer will be home to a reality series.
The Paul brothers haven’t made any comments beyond the tweets and ESPN’s report says that “the premise of the reality series isn’t clear.” However, earlier on Wednesday, they tweeted a video with the caption: “One Paul will fall. March 27th. Press conference tomorrow (Thursday, January 30) at 4pm ET on Instagram Live”
Jake and Logan Paul have successfully turned their YouTube and social media stardom into buzzing boxing events that have generated millions of views. In 2024, Jake Paul fought former World Heavyweight champion Mike Tyson in an exhibition match that was streamed live around the globe on Netflix.
This was a groundbreaking event for the streamer as its first expansion into live sporting events. However, Netflix had many technical challenges during the event that left millions of viewers upset.
A class-action lawsuit was filed due to the frequent glitches and buffering with the plaintiff seeking damages of $50 million from the streaming behemoth. Overall, the Paul-Tyson match proved to be successful for the streamer with the company announcing it was the most-streamed sporting event ever peaking at 65 million concurrent streams. The Paul brothers continue to generate buzz for their events and look to bring that viewership to Max.
March 27 is months away, but for now, viewers will learn more about their cryptic tweets and what’s next for the boxing brothers during tomorrow’s press conference on IG live.