A Max and Peacock bundle could be coming soon after WBD and Comcast announced a new distribution agreement that expanded streaming rights for Max and Discovery+ in the United States.
The new deal renews the agreement to distribute the WBD linear cable networks for Xfinity TV customers, including TNT, TBS, CNN, Discovery, Food Network, HGTV, TLC, and Investigation Discovery. Comcast customers can still watch WBD content as part of its US NOW TV streaming services as part of the deal. US customers will be happy to know that the carriage of HBO will continue and Comcast has expanded rights to package the ad-supported versions of Max and Discovery+ in its streaming bundles, which could include a bundle for Peacock.
As part of the renewal agreement, the extensive portfolio of WBD content will be delivered to Xfinity and Sky UK and Ireland customers.
“These broad and multi-year agreements underscore the value and appeal of our linear portfolio for audiences in the U.S.,” said Bruce Campbell, Chief Revenue and Strategy Officer, Warner Bros. Discovery. “Sky UK is an ideal partner for us in the UK and Ireland as we prepare for Max’s launch in early 2026. We are pleased that Xfinity and Sky UK subscribers will continue to enjoy our award-winning and popular content on our networks and across our streaming platforms.”
In early 2026, WBD will launch a new, non-exclusive ad-supported Max app in the UK and Ireland. Viewers with Sky UK and Ireland customers can enjoy Max’s ad-supported service bundled. NOW UK and Ireland Entertainment members can enjoy bundled access to the ad-supported version of Max integrated into Sky’s NOW.
“We extended our partnership with Warner Bros. Discovery to distribute its networks and expanded our ability to deliver its premium streaming content, including Max and Discovery+, in a way that provides more choice and flexibility to all of our customers as the video ecosystem continues to evolve,” said Greg Rigdon, President of Content Acquisition for Comcast. “Through these agreements, we will bring Warner Bros. Discovery’s extensive portfolio to our customers however they want to consume the content across our existing and future linear television and streaming bundles.”
Financial terms of the agreements were not disclosed.