Apple is reportedly considering making a smart TV set market, according to Bloomberg’s Mark Gurman. This renewed interest in producing an Apple-branded television comes after years of speculation and rumors. However, the tech giant’s plans appear to be contingent on the success of its upcoming smart display products.
Gurman suggests that Apple’s TV set ambitions are still a couple of years away, with the company prioritizing the release of its smart displays first. A lower-end smart display, potentially dubbed “HomePad,” is expected early next year, followed by a higher-end model with a larger display and a robotic arm.
Contingency Plan
Crucially, Gurman notes that Apple’s smart TV plans hinge on the success of these initial smart display offerings. If the first device fails to gain traction, Apple may reconsider its smart home strategy, potentially shelving the TV set idea once again.
A History of TV Ambitions
Apple has a long history of flirting with the television market. The Apple TV set-top box has been a successful product, but the company has yet to release a full-fledged television set. This latest rumor suggests that Apple may finally be ready to take the plunge, but only if its smart displays pave the way.
Challenges and Opportunities
Entering the competitive TV market presents both challenges and opportunities for Apple. The company would face established players like Samsung, LG, and Sony, each with extensive experience and market share. However, Apple’s brand loyalty, design prowess, and ecosystem integration could give it a competitive edge.
This also comes at a time when TV manufacturers have been rushing to offer cheaper and cheaper TVs with larger screens.
Apple’s renewed interest in the TV set market is an exciting development for consumers and the tech industry alike. The coming years will reveal whether Apple’s smart display strategy will pave the way for its long-rumored television set.