A+E Networks and Range Media Partners are teaming up to bring The Jim Rome Show to the growing FAST (Free Ad-Supported Television) space. This move makes Jim Rome’s signature sports commentary more accessible across major platforms like Amazon Freevee, Samsung TV Plus, and VIZIO WatchFree+. It also allows sports fans to catch Rome’s real-time sports insights on-demand, reaching a wider audience on their preferred devices.
Exclusive Fourth Hour and Additional Content on Weekends
The new Jim Rome Show FAST Channel includes an exclusive fourth hour of content, The After Hour, where Rome steps back from the day’s news to dive into the cultural side of sports. This lighter, conversational hour offers fans a more relaxed take, discussing sports moments, reacting to fan favorites from social media, and even hosting guest appearances.
FAST viewers can also tune in weekly for The Jim Rome Podcast and The Reinvention Project, both expanding on Rome’s interest in sports figures’ personal journeys and approaches to success. These additions cater to audiences looking for fresh perspectives on sports culture beyond just the game.
Reaching Younger, On-Demand Audiences
With nearly 60% of A+E Networks’ FAST viewership coming from Gen Z and Millennials, the partnership taps into a younger demographic drawn to flexible, on-demand content. “Jim Rome’s move into FAST underscores his ability to keep pace with the evolving media landscape,” said Deborah K. Bradley, EVP, Global Content Sales at A+E Networks. “We’re launching at a prime time, with sports seasons in full swing, providing an engaging channel for viewers.”
A Step Forward in Sports Programming
For Rome, the transition to FAST reflects a commitment to making sports commentary accessible on viewers’ terms. “Reaching fans where they are now is crucial, and FAST platforms allow us to do just that,” he explained in the press release. This new format gives his sports radio program a fresh dimension, emphasizing accessibility for audiences looking for immediacy and a modern viewing experience.
As sports fans enter a busy season, The Jim Rome Show FAST Channel offers an accessible way to catch Jim Rome’s unique take on the day’s sports culture, whether watching live or on-demand. This new chapter highlights the evolving media landscape and Rome’s role in it, creating fresh, timely content for today’s tech-savvy sports audience.
