Today Gray Media announced the launch of the Palmetto Sports & Entertainment channel a new sports channel that will be free over the air It will also offer live coverage of the Charleston Battery (USL) and Columbia Fireflies (MiLB).
The Palmetto Sports & Entertainment channel by Gray Media will launch in October 2024 on South Carolina stations WPAM 18.1 and WIS 10.4 in Columbia, WHNS 21.2 in Greenville-Asheville-Spartanburg, WZCH 35.3 in Charleston, and WMBF 32.3 in Myrtle Beach.
“We’re having fun creating new fans,” said WIS Vice President and General Manager Robby Thomas. “Our audience tells us how much they appreciate watching live sports for free over-the-air. We recognize the power of sports to connect communities, and we’re thrilled to launch this statewide.”
“We are proud to be an Official Partner of Clemson Athletics and couldn’t be more grateful,” said WHNS FOX Carolina Vice President and General Manager Bryce Caldwell. “It will give viewers the opportunity to see re-imagined Clemson coaches shows, specials and unique content you can’t find anywhere else.”
“This is an incredibly impactful way to bring our award-winning content to more of our fans in their homes alongside a partner with the firepower to expand the footprint of our original programming,” said Kyle Caddell, President of Clemson Athletics’ partnerships team.
This all comes as broadcasts look for live sports to try and attract viewers back to traditional TV networks.