As streaming usage continues to increase, it makes sense that most people use multiple services. But just how many some people use may be a little surprising.
The results of our Cord Cutters News Spring 2020 survey are in, it turns out that CCN readers really like using a variety of services. When readers were simply asked to choose the services they use, answers ranged from just a single service to a whopping 21 different services. Answers included both paid and free options. Here’s the breakdown:
Out of 2,377 total respondents, only 237 use a single streaming service, accounting for only 10% of total answers. The number of people who use two services is a little higher, accounting for 280 total, or 11.8%. So from just the first two categories, it’s clear to see most people don’t just use more than one service, they use a multitude of services.
People who answered that they use three services (449) and four services (404) each accounted for about 18%, which means that we stand at just under 50% of readers who use five services or more. 327 total people (13.8%) of people said they use five services, leaving a quarter of people to go.
The percentages do get smaller as the number of services increases, but a solid 10% (245) of people use six services and 8% (194) use seven. 4.1% (98) and 3.4% (80) of survey respondents said they used eight and nine total services respectively and 1.2% of people (28) use 10.
The highest recorded answer for our survey was a staggering 21 different services, and just in case you think that was a single fluke, two people recorded that answer.
What’s the takeaway? Whether it’s paid or free, most people watch multiple services. Of course, this is a CCN reader survey and the audience here is likely more dedicated to streaming than the average person, but even national surveys show that most people watch multiple services, so the numbers here are still hold weight
It’s worth noting this survey was conducted before the coronavirus outbreak that kept most of America quarantined at home, so it’ll be interesting to see the results next time around.
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