The study looked at consumers from ages 13-74, asking if they’ve shared passwords and which services they’ve logged into using someone else’s information or have shared their information for. The results showed that those between the ages of 13 and 24 were much more likely to share passwords. 64% say they’ve shared their password and 78% have used someone else’s password.
All in all, adding in both giving and receiving, the vast majority of young consumers, 81%, engage in online service password in some way. Although password sharing was found to be less common among 35-74 year olds, it still totaled 29%, showing that nearly 1 in 3 people in that age group share passwords.
“Online streaming platforms must love it when one of their original shows generates massive buzz. After all, what better way to attract new subscribers than by offering hugely popular shows you can’t watch anywhere else?” said Peter Fondulas, principal at Hub and co-author of the study. “But when popularity and exclusivity are combined with often ambiguous, even sometimes nonexistent, rules about legitimate use, it’s almost an invitation to subscribers to share the enjoyment with friends and family. Wall Street has already made its displeasure clear, but in spite of that, password sharing is still very much alive and well.”
Did you know we now have a FREE app for iOS, Android, and Amazon Fire? Click HERE to download our app.
Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.