Over 78% of US Households Subscribe to a Streaming Service




It looks like streaming is not only taking over the US but the world.

A recent report from Limelight shows that over 60% of people subscribe to at least one streaming service such as Netflix or Amazon Prime. The report says that in the United States over 78% of all Americans subscribe to at least one streaming service.

The report also gives a good idea of how many subscription services people are really subscribing to: Only 4.5% of people subscribe to four or more streaming services.

This puts the lie to the argument that cord cutting costs more because people subscribe to so many streaming services. It looks like most cord cutters and most people subscribe to fewer than four streaming services at any given time.

Interestingly the report also shows that most cable subscribers also subscribe to a streaming service. This also puts the lie to the argument that cable is less expensive because most not only pay for cable but also pay for a streaming service such as Netflix.

It should be interesting to see how the fact that most cable subscribers also have a streaming service impacts the future of cord cutting. It’s likely the growth of streaming services is also a big part of the growth behind cord cutting.

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