Roku is one of the streaming players you can get at almost any store. From big-box stores like Walmart to lesser-known ones like Meijer. Even online, Roku is sold on almost every major electronics website including Amazon, but also others like newegg.com. Yet according to Roku, three companies make up 73% of Roku’s player revenue.
“For the six months ended June 30, 2019, and June 30, 2018, Amazon, Best Buy, and Walmart in total accounted for 73% and 66%, respectively, of our player revenue…” Roku said in its 2nd quarter 2019 earnings report. (Roku’s total player revenue in the first half of 2019 was $154.9 million.)
Roku even went on to say the majority of Roku TV sales come from traditional brick and mortar retailers like Best Buy, Target, and Walmart. When you put that all together you can see why being able to offer your products through stores like Amazon, Best Buy, and Walmart are do or die for many companies. Roku even warned that if Amazon, Best Buy, and Walmart ever cut them off, it could adversely affect Roku’s future growth.
Now it seems that Roku is trying to grow closer to some of these partners, mainly Walmart. Hidden inside Roku’s earning statement was a short line that said “We recently agreed with Walmart to offer several new Roku devices including audio products to their customers under their onn brand. This is in addition to Roku TVs and Roku players already sold through Walmart. ”. (Walmart Onn brand is Walmart’s store brand electronics name.) This is a partnership that may have come about in response to Amazon and Best Buy teaming up to sell Amazon’s Fire TV Edition smart TVs.
The question now is what does the future of Roku look like? Roku and many others are very positive about Roku’s future growth, so much so that companies like Amazon, Best Buy, and Walmart may need Roku just as much as Roku needs them.
Are you surprised to see Amazon, Best Buy, and Walmart control such a large part of Roku Player sales? Leave us a comment and let us know what you think.
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