$70 Million+ in Revenue Lost Annually to Piracy, According to New Research





Remote control

Remote controlSynamedia, the world’s largest independent video software provider, released the results of several anti-piracy studies today. The studies looked at everything from password sharing to the illegal sale of passwords. Here’s what they found.

Synamedia found that more than 3,000,000 of viewers’ credentials were compromised across both the dark and open web over the course of just six months. The analysis also showed that video service providers are likely losing over $72 million of potential annual revenue due to the 500,000+ non-paying users of the services.

“The streaming wars are not going away, and the massive threat of streaming video piracy can no longer be ignored, it’s simply too costly,” said Jean-Marc Racine, Chief Product Officer, Synamedia. “The eye-opening statistics from these investigations illustrate just a microcosm of the real impact we’re seeing worldwide. In order to survive, video providers must defend their livelihood with state-of-the-art technology, the intelligence of experts who think like pirates do, and who know how they work so they can move even faster than the relentless thieves.  Synamedia’s security expertise and tools help providers stay ahead of the game.”

Service providers aren’t even aware of just how many users are viewing content for free, according to the report. 15% of accounts, totaling more than 500,000 individuals, were found to be accessing their content by “freeloading” from paying customers. If service providers were able to convert just 7% of those viewers into paying customers, there would be potential for $5 million to be recovered annually.

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