Recently Parks Associates released a new study looking at the happiness levels of 5G Home Internet customers with their Internet. According to this report, 66% of 5G Home Internet customers are happy with the price and rate the Internet good or fair. This compares to just 35% of cable TV Internet customers who are happy with their Internet.
When looking at the price, customers believe it is a good price for the quality of service they are getting.
“Consumer attitudes towards fiber internet and MNO (mobile network operator) FWA are both highly positive, with more consumers confident in fiber than 5G home internet,” said Kristen Hanich, director of research, Parks Associates. “Consumers widely perceive these internet plans are of a higher quality than existing technologies, including cable. High net promoter scores (NPS) among current subscribers suggest that word-of-mouth is creating favorable perceptions, in addition to advertising and marketing campaigns, which is critical in this era where consumer value perceptions are driving behavior.”
“Incumbent ISPs in previously uncompetitive markets are most at-risk from growing awareness of MNO FWA plans,” Hanich said. “They must be prepared to face an increasingly competitive market as additional FWA capacity comes online.”
More damaging for cable TV companies is only 20% of Americans now look at bundles as a key factor when picking an Internet provider. Long gone are the days when customers would pick a service based on who their TV provider was, according to this new study.
This comes as AT&T, T-Mobile, and Verizon added nearly 840,000 5G Home Internet customers in the 4th quarter of 2023 as customers slowly move away from cable Internet to new options with the growth of cord cutting 2.0.