5 Ways PlayStation Vue’s New CEO Can Improve Their Live TV Streaming Service


By

on

in


Couple relaxing in living room holding remote control and smiling

Couple relaxing in living room holding remote control and smilingYesterday the CEO that oversaw PlayStation Vue stepped down from his position at Sony. He was replaced by John Kodera as the CEO of Sony Interactive Entertainment.

Kodera is no stranger to PlayStation Vue and helped with its launch along with the launch of PlayStation Vue’s on-demand movie rental service; however, he now has responsibility for overseeing the direction of PlayStation Vue and the ability to have his ideas implemented.

PlayStation Vue is seeing growing competition and it was recently reported that the service fell from the number two live TV streaming service based on subscription to the number three live TV streaming service behind DIRECTV NOW and Sling TV.

So here are my top 5 suggestions on how PlayStation Vue can improve its service.

#1 Name Change

The name PlayStation Vue both helps and hurts it at the same time. While PlayStation is a well-loved brand, the name also confuses people. Ever since the service first launched we have regularly been asked if you need a PlayStation to use PlayStation Vue.

This name likely has cost Sony many sign-ups and continues to hurt PlayStation Vue to this day. Sony knows it’s a problem and has even started an ad campaign to inform people they don’t need a PlayStation.

Changing the name to Vue TV will likely be an instant and quick way to attract millions of new subscribers.

#2 Update the Roku Channel

Roku is the number one streaming player in the United States. Over 70% of Cord Cutters News’ readers use Roku players according to a recent study; however, Sony has not updated the look of PlayStation Vue’s Roku Channel since it first launched.

Sony wants to reach cord cutters but seems unwilling to give proper support to the device most cord cutters are using.

#3 Look Beyond the PlayStation

Sony seems dedicated to bringing many of the best features to the PlayStation. Recently many of the most popular new PlayStation Vue features such as multi-stream are only on the PlayStation Vue. With most cord cutters using Fire TV, Apple TV, and Roku players Sony’s dedication to promoting the PlayStation is hurting its growth.

#4 Better Customer Service

Sony has some good customer service for PlayStation Vue including phone support, but it seems to miss many of the simple and inexpensive things it could be doing to improve the customer experience. For example, there is still no Facebook page or Twitter account for PlayStation Vue. The live TV service and gaming service share the @PlayStation account.

Dedicated social media accounts for PlayStation Vue would help it have a better relationship with its subscribers and help it better communicate with its subscribers to promote the service.

#5 More Aggressive Price Points

One of the big selling points for many was the fact that PlayStation Vue was inexpensive. Now Sling TV, YouTube TV, and DIRECTV NOW offer less expensive options. Others such as fuboTV and Hulu are the same price as PlayStation Vue.

Sony needs to find a way to offer a smaller lineup of channels at a more aggressive price point or offer locals as an add-on to help it stand out.

That is my list of things I think Sony should do. What would you add to this list?

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, LLC stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.