Fubo enters a pivotal phase in mid-2026 following its merger with Hulu + Live TV and the arrival of new executive leadership. The combined North American subscriber base reached 6.2 million at the start of the year but declined to 5.7 million by the end of the first fiscal quarter, highlighting ongoing pressures in a competitive live TV streaming market. While the merger delivered record revenue and a significantly larger footprint, the sports-focused service continues to trail larger players such as YouTube TV in overall scale. Last week, Disney’s board voted out Fubo’s current CEO and put the head of Disney+ as the new CEO to stabilize subscriber numbers, close content gaps, and position the combined platform to overtake competitors including YouTube TV, Sling TV, and DirecTV Stream.
Fubo has built a reputation as a premium destination for sports fans, offering extensive live sports packages and innovative viewing tools. However, persistent limitations in device support, missing major networks, and pricing pressures have prevented it from converting its technical strengths into broader market leadership. The merger with Hulu + Live TV created operational synergies and a combined subscriber base large enough to influence carriage negotiations, yet recent subscriber erosion shows that execution speed remains critical. Without addressing core user experience and content issues, the company risks further churn as viewers sample alternatives during free trials or seek more complete lineups.
1. Expand Multiview to All Roku Devices – The Fastest Way to Win Millions of Living Rooms
One immediate priority involves expanding the popular Multiview feature across all Roku devices. This tool allows simultaneous viewing of up to four live events on a single screen, a capability that appeals strongly to sports enthusiasts tracking multiple games. Currently available only on select Roku hardware, the feature leaves many households—particularly those using popular streaming sticks, standard boxes, and newer high-end televisions—unable to access it. Fubo had tested a system that would have given all Roku owners the ability to use multiview, but it never fully rolled out. Broadening compatibility would eliminate a common point of friction during trials, retain more new users, and leverage Roku’s massive installed base to drive organic growth without additional marketing spend.
2. Add Multiview to Hulu + Live TV – Turning a Strong Contender into a Category Killer
A second key initiative centers on bringing Multiview capabilities to Hulu + Live TV now that Fubo manages it. Although the service benefits from strong brand recognition and an extensive on-demand library backed by Disney entertainment channels, it currently lacks any multiview functionality. Adding Fubo’s proven technology would create a powerful hybrid offering that combines robust sports multiview with comprehensive entertainment options. This enhancement could attract households seeking both live sports flexibility and everyday viewing, turning the combined platform into a more compelling all-in-one choice and differentiating it from pure-play competitors.
3. Restore Versant and Warner Bros. Discovery Channels Without Destroying Pricing
Restoring access to key Versantand Warner Bros. Discovery networks represents another urgent step. Gaps in channels such as TNT, MS Now, CNBC, TBS, USA Network, CNN, and related sports and news feeds continue to create noticeable holes in the lineup. These absences particularly affect viewers interested in major college sports tournaments, national events, and balanced news coverage. Securing carriage agreements that keep monthly pricing competitive remains vital, as previous attempts to balance costs have sometimes led to rate increases that discourage sign-ups. Reintegrating these networks affordably would remove a primary reason many households choose rival services.
4. Leverage Combined Scale for Better Carriage Deals – The Ultimate Growth Lever
Finally, the new leadership should fully leverage the combined scale of the merged entity to negotiate stronger carriage deals. With millions of subscribers under one umbrella, Fubo now possesses greater bargaining power with content providers. This leverage can help secure missing channels at sustainable rates while protecting or even lowering consumer pricing to stay competitive. Effective use of this scale would address the most common complaints about content completeness and cost, reducing the incentive for viewers to switch platforms.
Implementing these four focused changes—full Roku Multiview support, multiview on Hulu + Live TV, affordable restoration of major missing networks, and strategic use of combined negotiating power—could accelerate Fubo’s path from niche sports leader to broader market contender. The technical infrastructure and subscriber foundation now exist following the merger. Success will depend on decisive action by the new CEO to prioritize user experience improvements and content expansion in the coming months. If executed promptly, these steps have the potential to reverse recent subscriber trends and establish the platform as a dominant force in the evolving live TV streaming landscape.
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