Today at the Pay-TV show the research group TDG reported that 35-40% of live TV subscribers say they also pay for traditional cable TV services. This means that as many as 40% of all of Sling TVs, DIRECTV NOWs, and PlayStation Vue’s subscribers also pay for cable TV.
TDG also reported that 8.4 million Americans subscribe to a live TV streaming service like Sling TV and PlayStation Vue.
So why are so many Americans pay for both a streaming service? We don’t know but it is very possible many of these dual subscribers are paying for both as they consider cord cutting. Others may be paying for a streaming service on top of their cable TV service to get access to the content they can get cheaper with streaming vs a more expensive cable TV channel.
The real fear here for cable TV executives is that this means the number of new cord cutters who are going directly to on-demand services vs a live TV service is even higher than first reported.
Did you subscribe to a live TV streaming services at the same time you had cable TV? Leave us a comment and let us know why.
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