The phrase “new normal” is being thrown around a lot these days in relation to the coronavirus outbreak and subsequent quarantines all across the nation, but it looks like COVID-19 really is causing a new normal in the streaming world.
According to new data from Alpha, an insights firm that helps clients learn more about their customers, people are expanding their streaming options while they’re at home – both trying new services and simply watching more of what they have. And that includes both people who are working and those who aren’t.
Since social distancing and self-isolation became part of our vocabulary, 32% of people either paid to subscribe to a new streaming service they had never used before or signed up for a free trial of a new streaming service. Most people who responded to this survey say they had either two streaming services (26%) or three services (27%).
General consumption is on the rise too, as more than 61% of Americans are streaming 11 or more hours a week at present, with some saying they’re now watching a whopping 40 hours or more (6% of that 61%). That’s compared to a usual week of 51% streaming 11 hours or more and 4% of that 51% hitting the 40-hour mark.
85% of full-time workers say they’re watching more TV these days – perhaps the best perk of working from home – while 77% of people who aren’t working say they’re taking in more TV.
The widest gap in this study came from people who don’t have kids (45% say they’re streaming more) compared to those that do (of which 63% are streaming more). Of course, when you consider that kids are home instead of at school, that makes perfect sense.
Urban vs. rural also saw a large difference between the two sides with 66% of urban area residents saying they’re streaming more during stay at home orders compared to 42% of people in the suburbs and 49% in rural areas.
What’s clear for this survey is that people are streaming a lot more television right now than they usually do and they’re testing out new services at a higher rate than usual. The question remains though, will we see a return to normal or is this the new normal?
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