The NBA just turned up the volume on how fans will watch basketball. Later this week, the league is unveiling a reimagined NBA TV, built into a new streaming experience inside the NBA App. With the full redesign, the NBA is turning coverage of the sport into a 24/7, always-on, global hub of live games, original shows, highlights, and behind-the-scenes content, launching in mid-October.
What to Know About the New NBA TV & NBA App
Starting Oct. 15, the NBA App will host the refreshed NBA TV and a new streaming platform offering nonstop basketball programming: live NBA and WNBA games, G League and Basketball Africa League coverage, top international leagues, high-school showcase events, podcasts and creator-driven content. The league says NBA TV will air 60 NBA regular-season games (beginning Oct. 25) and will partner with Sportradar to deliver hundreds of live and on-demand matchups and highlights.
“NBA TV and the NBA App are designed to be a connected, global hub for basketball coverage, delivering nonstop access to live games, original programming and exclusive behind-the-scenes content,” said NBA Senior Vice President, Head of NBA App, Sara Zuckert in a statement. “The NBA App streaming platform will provide a seamless, always-on digital experience for fans to access 24 hours a day, 365 days a year.”
Highlights to watch for on the reimagined channel include a flagship weeknight show called The Association, exclusive documentary series (like Loud City chronicling OKC’s championship run), behind-the-scenes training camp access, and a curated collection of popular basketball podcasts and creator shows.
Original Shows to Watch for on NBA TV
The league’s NBA TV refresh includes several top basketball podcasts: Thinking Basketball, No Ceilings, The NBA Front Office Show and The Athletic’s NBA Daily. Content creator-driven originals from Bree Green, Chris “Lethal Shooter” Matthews, Jesser, Jenna Bandy and Tristan Jass.
The platform will also stream a behind-the-scenes look at how teams are preparing for the upcoming 80th NBA season via Real Training Camp. Teams to be featured on the all-access series include the Dallas Mavericks, Denver Nuggets, Detroit Pistons, Golden State Warriors, and Los Angeles Lakers.
Beyond the players on the court, NBA TV is bringing a new show centered around those who create the plays. Former NBA player and ESPN analyst Tim Legler and NBA head coaches around the league will sit down for a one-on-one conversation in Coaches Corner.
The NBA’s Streaming Shakeup
The revamped NBA app and NBA TV are fulfilling the league’s goal of a single destination that guides fans to “must-watch” action in real time. Instead of jumping between apps, the relaunch will help reduce friction by keeping eyes inside the NBA’s ecosystem.
Although NBA TV will air 60 regular-season games this year, the league’s national schedule will see seismic distribution changes:
- Amazon Prime Video begins streaming NBA content under its long-term deal and is launching interactive, AI-powered features, including a customizable Multiview, rapid recaps, real-time advanced stats, and FanDuel bet tracking integrated into the viewing experience. These additions aim to make Prime a highly personalized game day hub (Try Prime Video for Free).
- Peacock (NBC’s streaming service) will carry a 100-game NBA schedule as the league returns to NBC Sports for the first time in about 20 years. The addition of the NBA has given Peacock a major live slate and marking another significant shift in where fans can find games and studio coverage
- ESPN and ABC will cover more than 50 games, the home of the iconic Inside the NBA, all of which will stream on the ESPN app.
With marquee packages split across platform partners, some viewers have voiced concern about the rising cost and complexity of streaming live sports. The league has pushed back on the angst, with leadership framing the NFL-style highlight ecosystem as an opportunity to showcase the game in more ways. NBA commissioner Adam Silver has characterized the NBA as “a highlight” league even as conversations about consumer costs grow louder. Expect that debate to intensify as the season progresses, as cord cutters become more intentional about where they spend.
The 2025-26 season is just a week away, and the NBA’s reimagined NBA TV and app aim to simplify discovery while delivering more live basketball than ever before. Though fans will have to migrate to Peacock, Prime Video, ESPN, and other partners for select marquee content, the new app is positioning itself as the global home of basketball.
