Parks Associates a well known research group today released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retaining its top position while services Sling TV, Showtime, and CBS moved up or entered the list over the past year.
Parks Associates list of top 10 OTT video services, looks at the number of paid subscribers, excluding transactional or ad-based services. This report comes from reported figures and estimates from Parks Associates OTT Video Market Tracker using multiple consumer surveys, network traffic data, and reported OTT video service provider information.
Here is the list of the top 10 subscription services as of 3rd quarter 2016:
- Amazon Video (Amazon Prime)
- WWE Network
- Sling TV
- HBO Now
- CBS All Access
Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user and subscriber bases that they have built over the past several years, said Brett Sappington, Senior Director of Research, Parks Associates. Showtime and CBS All Access have made a significant push into the OTT space. Their recognized brands and popular content, including Showtimes Homeland and Ray Donovan, have provided them with a good basis for building an OTT service. Sling TV has continued to evolve its offering, testing new options and adding several new channels in order to grow its customer base.
Sappington noted that MLB and WWE are once again leading the sports-related OTT video services. In addition to MLB.TVs organic growth, T-Mobile subscribers received a free subscription to MLB.TV at the beginning of the baseball season, Sappington said. The WWE Network has continued its growth. In its 2Q 2016 financials, WWE reported that it had 1.5 million paying subscribers for its WWE Network, up from 1.2 million a year earlier.
OTT video service providers, which won over 200 Emmy nominations and over 40 Emmy wins this year, have prompted the return of the living room in the connected home through their association with quality original programming. In 2014, the computer outranked the TV in use among OTT subscribers, but now the TV is the dominant OTT screen.
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