Uverse TV Lost 23% of Its Subscribers in 2016

By

Luke Bouma

on

in

A young woman is sitting in her kitchen and is loking at her receipts at home while using a smart phone

A young woman is sitting in her kitchen and is loking at her receipts at home while using a smart phoneIt seems AT&T’s Uverse had a bad start to the year, but the news is not all bad for AT&T.

This week AT&T reported its 1st quarter 2017 numbers and although Uverse TV lost over 23% of its subscribers compared to the start of 2016 , DIRECTV saw an over 4% jump in subscriber numbers.

One mystery is the DIRECTV NOW subscribers. In the 4th quarter of 2016 AT&T happily reported 200,000 new DIRECTV NOW subscribers. Now AT&T has decided not to comment on DIRECTV NOW subscribers other than to say that growth from its new live TV streaming service offset losses in others areas.

AT&T, like DISH, mixes its satellite and streaming numbers together into one report. So it’s hard to say where the 4% growth came from in this report. It is likely that some of the Uverse subscribers moved over to DIRECT, and it is also possible that AT&T continued to see strong growth on its DIRECTV NOW promotional offers that were still going on during the 1st quarter 2017.

Overall AT&T lost 233,000 pay TV subscribers in the United States. It seems even with a live TV streaming service the pressure of cord cutting is still eating into the subscriber counts of companies such as AT&T.

Source: MultiChannel

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