This week the live TV streaming market got a little more crowded with the addition of Google’s live TV streaming service YouTube TV.
We even heard recently that both Verizon and Comcast have live TV streaming services in the works. Both plan to release live TV streaming services by the end of 2017.
Now CenturyLink is also looking at expanding its live TV streaming service, which is currently only available in a few markets.
“Our [OTT] trial is getting really strong reviews right now … We have de-emphasized [Prism TV] and are moving more toward the over-the-top product and also focusing more on the broadband offerings we have versus the video.” said CenturyLink President and CEO Glen Post, to investors on CenturyLink’s fourth-quarter earnings call.
Once again there are new rumors that AT&T and CenturyLink are in talks for CenturyLink to resell DIRECTV NOW to its Internet customers.
That would allow CenturyLink to bundle with its Internet service without having the high startup costs of building a live TV streaming service and getting rights.
This would also free up its Internet service by not pushing its Prism IPTV service. IPTV takes up some of the bandwidth that could be used to improve CenturyLink’s DSL service.
The fact that there will soon be 10 or more live streaming services in the United States is shocking, especially considering that just over a year ago there was only one such service nationwide. Clearly cord cutting is having a big impact on the traditional pay-TV services.
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