Today NBCUniversal and the NFL announced a deal to make the NFL’s first game in Brazil a Peacock streaming exclusive. This will be the 3rd game every that will exclusively be viewable on Peacock.
“It’s exciting for Peacock to exclusively showcase the NFL’s first-ever regular-season game in Brazil as part of NBC Sports’ unprecedented presentation of three primetime games on the NFL’s opening weekend,” said Rick Cordella, President, NBC Sports. “Peacock continues to deliver the best experience in sports streaming, as this game will follow this summer’s Paris Olympics and Paralympics, which will have every event live streamed on the service.”
“As media consumption habits evolve, the NFL continues to work with our partners to put our games on digital platforms where our fans are increasingly spending their time,” said Hans Schroeder, NFL Executive Vice President of Media Distribution. “The historic Wild Card game on Peacock in January was a viewership success and we look forward to continuing our strong streaming distribution with the opening weekend game in Brazil on Peacock.”
Peacock will stream 4 straight days of NFL games to open the season including:
- Thurs., Sept. 5 — NFL Kickoff Game (NBC, Peacock)
- Fri., Sept. 6 — Peacock Exclusive NFL Game from São Paulo, Brazil
- Sat., Sept. 7 – Big Ten Saturday Night (NBC, Peacock)
- Sun., Sept. 8 – Season Debut of Primetime’s #1 Show: Sunday Night Football (NBC, Peacock)
This adds to a growing list of Peacock exclusive sporting events that including Big Ten Football and Basketball, Notre Dame Football, Olympic and Paralympic Games, Premier League, NASCAR, NTT IndyCar Series, golf, and more.
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