We are almost halfway through 2024. So, let’s look at what is most likely to happen in the second half of 2024 in the world of cord cutting.
These five personal predictions are my own thoughts on what will most likely happen in 2024.
#1 A major streaming service will shut down in 2024.
Many streaming services are struggling to become profitable. We have already seen multiple smaller services run out of money and shut down after being unable to raise more money or become profitable.
Look for a major streaming service—even possibly a free ad-supported service—to run out of money and be forced to sell, merge, or shut down in 2024.
Do you have a prediction for which one is most likely to shut down in 2024?
#2 The Death of Cable TV Networks
Look for multiple cable TV networks to shut down, be rebranded, or offer completely different services in the second half of 2024. Most likely this would impact smaller secondary networks like MTV 2, etc. But, keep an eye on Boomerang as MeTV Toons launching later this month.
#3 New Apple TV
Reports have been flying that a new Apple TV is in the works. I expect it to be launched this year, but you never know with Apple. My best guess is a fall 2024 release.
#4 Cable TV Pricing & Channel Lineups
Look for the price of cable TV to continue to increase. It would not surprise us to see multiple cable TV companies raise prices in 2024 but mostly focus on fees.
I would also expect to see cable TV companies moving channels to more expensive packages. Comcast is already trying to do this with Bally Sports in 2024.
#5 Cable TV Companies Shutting Down
A handful of cable TV companies have already stopped offering TV or completely shut down in 2023. Look for that trend to become more common in 2024.
Increasingly for small cable TV companies it is just not profitable to keep offering TV. With YouTube TV aggressively offering them deals to switch their TV services to streaming, look for a growing number of them to walk away from offering TV.
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