Crackle, the long-running streaming service, is excited to announce the premiere of the second season of the hit reality series “Follow Me.” Hosted by Bethany Mota, the new season will be available exclusively on the free streaming service starting June 13. Sponsored by Mars Wrigley, the 10-episode series gives fans an inside look at what it takes to build a brand as an influencer in today’s social media-driven world.
“Follow Me” showcases aspiring stars from various fields, including Fashion, Comedy, Beauty, Cosplay, Skateboarding, and Music. Each contestant brings unique talents, backgrounds, and strategic approaches as they engage in business-themed challenges throughout the series. Hosted by Bethany Mota, the contestants compete in various social media-based challenges within the “creator’s studio.” They receive guidance from top influencer guest judges, including Kika Kim, Jordyn Jones, and Jojo Sim, who collectively boast hundreds of millions of followers and billions of views. Each episode ends with the contestant receiving the least number of votes being eliminated, and the winner of the competition, chosen by the judges, will receive a $50,000 prize.
Produced by Venture 10 Studio Group and Wright Productions, the team behind the successful first season of “Follow Me,” which garnered over 700 million impressions and attracted millions of viewers in the 18-34 demographic, the upcoming season promises even greater excitement and engagement. Executive Producer Rick De Oliveira, known for his work on reality hits like “The Challenge” and “Love and Hip-Hop Miami,” expressed his enthusiasm for the new season, stating, “We’re taking ‘Follow Me’ to new heights in Season Two. As we continue to push boundaries and create compelling content, we’re thrilled to have Mars back for another season as our main branded partner. As the program’s success grows, we’re committed to delivering many more hits for our partners with our dedicated team at V10.”
In addition to Mota and De Oliveira, the series is executive produced by Chance Wright, John Stevens, Jason Newman, Derek Daugherty, and Zach Kozek.
Crackle is accessible on a wide range of devices, including Roku, Amazon Fire, and Vizio, Samsung, and Android TVs, along with the Crackle YouTube channel. Season 2 will also launch this July on the CW App.
The first season of “Follow Me” premiered in May 2023 across various platforms, including Amazon Freevee, Roku, Tubi, Samsung+, Pluto, and FilmRise, reaching over 290 million homes globally. It featured eight contestants from diverse backgrounds such as a model, personal trainer, gamer, and dancer, with branded moments from sponsors including Mars Wrigley, Six Flags, Bob’s Discount Furniture, Dave & Busters, and Versus Games.
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