Apple TV 4K

Apple TV 4K – My First Impression


Well its here the new Apple TV 4K. After months of waiting here are my first impressions: (Please watch this YouTube video to find my first impressions.)

The following is what is new on the 5th gen Apple TV:

  • 4K HDR Support
  • HDR 10 & HDR Dolby Vision Support
  • Updated User Interface Now in 4K (Looks the same as the old just in 4K now)
  • Apple doubled the speed of the Apple TV processor
  • iTunes 4K movies at the same price as HD movies
  • Older HD movies are being upgraded to 4K for free
  • Netflix 4K HDR support
  • Later this year Amazon Prime Video 4K HDR Support
  • Apple’s TV app coming to Canada & Austrailia this month and more countries later this year
  • Apple’s TV app adds live supports to their TV app for apps like WatchESPN

The new Apple TV 4K starts at $179 and goes up from there.

The Apple TV 4K looks very similar to the old Appel TV and uses the same remote as the 4th gen Apple TV.

So what do you think of the new Apple TV? Leave us a comment and let us know.

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  • Scott Blanchard

    Pretty much spot on first impressions. There’s nothing here that makes this a game changer by a long shot.

    Apparently the tvOS group is where you go when you wash out of the Apple Watch or iPhone groups. If anyone here has any new ideas, we haven’t heard them. Eddy Cue should resign if this is all he can offer to the tvOS group.

  • MacHead84

    I will buy without question the $179 model. Move the 4th gen to another TV. Best TV device in my opinion by a mile if you have iPhones/iPads/Macs

    • Surfer

      Same finicky touch pad on the remote that hasn’t been updated sort of kills it for me.

      • MacHead84

        technically the remote is update….the menu button is outlined in white now so at least makes it easier to point the right direction.

      • Evan

        You can use your iPhone as a remote with the remote app. It is much better.

    • viper man

      I agree with first comment about being the best device, but keeping the same crappy remote and 4K is not enough for me to spend $180

  • Surfer

    With the 5th Gen Apple TV supporting both HDR10 and Dolby Vision, I can’t see the next Amazon FIre TV 3 box not doing the same. It would sort of be embarrassing if Amazon didn’t have Dolby Vision as well and Apple were to take advantage of Dolby Vision content from Amazon’s own Prime Video service. It just simply wouldn’t make sense.

  • icwhatudidthere

    Was hoping for a more refined remote. That touch pad sucks. Otherwise, this is really only relevant if you’re married to Apple’s ecosystem.

    That said, hopefully the 4K pricing model and the release of Vudu on Apple TV results in Vudu matching Apple’s pricing (doubtful though it might be).

    • risingtide

      I love the touchpad more than the old clunky button remotes.

    • Evan

      Even if you are you have Apple computers to watch them on. Apple TV looks ugly and seems very slow compared to other boxes.

      • MacHead84

        Apple Cloud Photos and AirPlay alone make it 10 times better than ANY other box for people in the ecosystem…hands down period

        • Evan

          It looked the same as the old one. Spiderman was in 4K when?

          • MacHead84

            Ummmm you were watching on a 4K Apple TV to take advantage of the resolution?

          • Evan

            Ha ha ha. IKR. Nope. Regular HDTV.

          • MacHead84

            This is serious facepalm

          • Evan

            Animated emoticons were interesting. Not OLED display but Advanced Retina display?

      • Daniel Richards

        for my use (primarily streaming DTVNow) the Apple TV is the FASTEST device, channels load notably faster then the Fire TV 4k box and even the sideloaded DTVNow android TV app on my Shield TV is slower and I personally hate Apple, this Apple TV is the ONLY apple device in my house and I refuse to help people do things on iPhones because they drive me crazy in how they do certain things.

        • Evan

          So Apple TV has the best app of the STBs? How good is the Fire TV app?

          • Daniel Richards

            the DTVNow app functions virtually identical on both devices, the left arrow changes the channel that way, the right the other way and all the menu layout and everything is the same between the Fire TV and Apple TV versions of the DTVNow app, the Apple TV is just FASTER at loading the channels, but the clicks of the Fire TV remote prevent accidental “overswipes”, if apple replaced the touchpad with a traditional navigation circle or even just add the option to DISABLE the touch swiping entirely and just use it as a zone based click pad would be a HUGE improvement. basically if you could take a Fire TV remote, add a volume rocker and pair it to the apple TV you would have a solid setup, a PERFECT setup would be to keep the rechargable battery of the siri remote and ADD a headphone jack like the higher end model Roku’s have.

          • Evan

            I use the Gamepad with Fire TV. Love it.

          • Daniel Richards

            I know the gamepad on the Shield TV is the best way to control Vue, because you get all the advantages of the Fire/Android TV versions of the app but the quick guide access of the playstation consoles, I would think the FIre TV gamepad should do the same but don’t have one or Vue any longer to test with.

          • Evan

            Apple’s gamepad has charging complications.

        • Evan

          The app controls are better on Fire TV?

  • risingtide

    I don’t know why so many people hate the Apple TV remote. We’re past the time of big remotes with big buttons. Small, touchpad remotes are the future. Welcome to the 21st century.

    • Loren Kruse

      I am a big Apple TV fan but my problem with the remote is that we get it confused on which way to point it….with the touch pad not facing the correct direction. I have placed a sticker on my remote to help with this when picking it up.

      • MacHead84

        The remote it updated….the menu button is now white (and costs 20 bucks less)…making it easier to point

      • risingtide

        I get that. Sometimes I hold it pointing backwards too. They could have tried to not make it symmetrical. But still, it’s worth it, in my opinion.

      • Karl Childers

        A few months ago I bought a remote cover from Insignia which came with a wrist strap. Not only is the remote less slippery and easier to hold but the strap makes it so that I never point it in the wrong direction. Plus it doesn’t fall off the edge of the arm on our chair / couch so easily now. đŸ™‚

        • Joseph ewing

          Wow.

          A remote so well designed and intuitive that you need a cover to hold on to it and to make sure it’s pointed in the right direction.

          • Karl Childers

            And people think the remote is overly sensitive.

    • Surfer

      I’ll tell you why. It would be an awesome remote if it weren’t too sensitive sometime and not sensitive enough other times. For example, when scrolling sometimes you can hit your mark perfectly and then other times you overshoot or undershoot. And I have used the remote numerous times to know how that can get infuriating. Yes i know you can adjust the sensitivity but even that doesn’t help all that much.

      • risingtide

        I’ve never had sensitivity issues. Your remote is probably buggy. If you use your phone and laptop touchpad regularly, this feels pretty much the same.

        • Surfer

          I don’t think so. I have other friends that have told me the same thing. Maybe it’s the particular app that it works well on and others apps it doesn’t. Regardless, from my own experience, it happens on many apps. So many that i can’t help but think it’s the remote itself. Also, try reading the Apple forums and you will find others with the same experience as myself.

          • risingtide

            It’s probably the apps. Like I know DirecTV Now app sucks because it changes channel with just a little swipe on the remote. They make common tasks like pause/unpause more difficult than changing channel. I hope the redesigned app will fix that.

          • Surfer

            No way. Just read other comments from other users on this comment thread when using DTVN. A slight tap forward or backward of the remote can easily change channels without wanting to. You definitely don’t get that problem with physical buttons. I think the Apple remote needs refinement. It’s can be a great remote if it had that refinement.

          • risingtide

            Yes, that’s what I just said. The problem is how DirecTV Now developed their app. They didn’t follow the standard format used by other video services like Netflix, YouTube, PS Vue when it comes to basic video features.

          • Surfer

            Did you also happen to notice where I mentioned that sort of thing happens to many apps? just checking if you did because I don’t blame the apps.

          • risingtide

            Yes, I read that part.

            And there are two things to blame for most part:
            – the app developers not making the best use of the remotes. Like DirecTV Now has no excuse for breaking with the norms of video apps and settling for a terrible idea of switching channels.
            – people not being used to trackpads and touch remotes.

          • Surfer

            Excuse me but…
            1) The app developers make their apps for streaming boxes with push buttons, not for touch pads. THAT is the norm. Apple TV is the ONLY device that uses a touch pad. If anyone is breaking the norms of video apps, it’s Apple and NOT the developers. You never hear anyone complaining that their normal push button remote doesn’t work do you? Neither have I.

            2) People have been using touch pads for years. Unless you have forgotten that their are touch pads on laptops, touch screens on smart phones, and touch screens at the kiosks at Airports and Subways, then that argument is weak at best.

            It is Apple’s implementation of touch on their own remote that was not done very well.

          • risingtide

            I don’t know how much computer background you have but hopefully this analogy helps you understand the difference.

            Trackpad is like a mouse. It’s the application developer’s choice to use whether events should occur on KeyPress, MouseClick or MoveMove event.

            Remotes that don’t support touchpads are like computers that don’t have a mouse. So, the developer programs everything based on KeyPress.

            Remotes with a touchpad are like computers with a mouse. They offer the developer a choice to use KeyPress (such as “Menu” on Apple TV), MouseClick (such as how you click to pause on most video apps), and MouseMove (for navigating the screen). Just like a computer.

            Other video developers use MouseClick and KeyPress events to execute major events and rely on MouseMove events for navigating the screen. DirecTV Now decided that instead of using the standard logic, they’re going to change channel based on MouseMove (swipe). That’s the same as if your computer opened a different document whenever you moved your mouse around the screen.

            If your web browser decided to open another website whenever you moved your mouse on the screen, you can’t blame Windows / Mac for having a mouse. That would be very dumb.

            Same thing here. Other app developers know that MouseMove (swipe) events are for navigating and scrolling; not for changing things. Apple did not tell DirecTV Now to use bad developers who don’t know how a mouse works.

          • Surfer

            A trackpad is 90% NOTHING like a mouse. The functions may be the same (hence the 10%) but the technology, which is the keyword here, the technology is NOTHING like a mouse. And this statement “So, the developer programs everything based on KeyPress.” reinforces my point. The technology for a remote and it’s implementation by Apple is 1) not made for remote control use for streaming boxes and 2) developers make the apps for press buttons. Once again, Apple is the one the changed the rules, not the developers and is precisely the reason why this trackpad touch tech is ILL SUITED for remotes. Thanks for helping me make my point.

            You have to remember that trackpads were made for laptops and touch screens for mobile devices which are much bigger devices and well suited for them. Not so much for remote controls.

          • risingtide

            A TrackPad is exactly like a mouse. That’s the exact technology and functionality used on your laptop mouse.

            Apple TV remote has Right/Left/Top/Bottom and center buttons. What’s preventing DirecTV Now from using those buttons instead of a mouse move? Other apps make use of the buttons. DirecTV Now chose not to.

          • Surfer

            Tell me something, can you use multi-finger gestures with a regular mouse? Or resize photos, or scroll with a finger swipe, or double tap to make a selection with a regular mouse? NO, you can’t.

            If Right/Left/Top/Bottom and center buttons are all you need for the app to function, why would you need a touchpad? Again, Apple chose a technology ill suited for the task and apps at hand. All this is is Apple using a tech because they can but not thinking that it’s not really needed or useful for the apps it has on it’s device. Right/Left/Top/Bottom and center buttons should have been the only things needed on the remote. PERIOD!!! Not to mention it is precise and just works but not with touchpads.

          • risingtide

            By mouse, think in terms of the mousepad on a laptop. I’m guessing you don’t even use it since you don’t seem to know how it functions. And yes, using the mouse pad on your laptop, you can use multi-finger gestures, swipe etc. That’s how you navigate the screen. And that touchpad mouse is set to work in line with the external mouse.

            You could also navigate on a laptop using the right/left/up/down/center buttons / keys. But instead people use a mouse/track pads because it’s much faster to just swipe/mouse move to navigate to any area of the screen.

            Resisting the future isn’t going to help you because pretty soon, all remotes will be touchpad based. Get used to it.

          • Surfer

            I was referring to the regular click mouse as far as gestures. And you didn’t answer my questions about the multi-finger gestures on a regular click mouse. I can see that you are trying to split hairs but yet have not bee able to prove your point. Surprising? Not really.

            And please stick to the topic at hand, the Apple remote. You can split hairs all you want, the reality is people in general don’t like the Apple remote for the reasons I clearly stated. Look around this thread and other sites. You…YOU…are in the minority. You are entitled to your opinion but you are not entitled to dismiss the glaring deficiencies of the Apple remote.

      • icwhatudidthere

        Exactly. With buttons I know exactly what’s gonna happen. One click, move one space. Hold it down, it keeps going.

        Swiping is indirect, will it move once? Twice? Nope, 3 times this time. Ok go back, nope only 1 time that way! Frustrating.

        ETA: Also I realize you can tap the edges to move 1 left or 1 right, but that’s not consistently enforced either since at least the NBCSN app treats it slightly differently.

    • Evan

      DTVN sucks with it. Every time I put it down it swipes the channel left or right. Very annoying. DTVN guide needs to use different colors. Everything is blue. Very hard to see the cursor. It needs brightly colored shading.

      • risingtide

        When I’m watching an important program on DirecTV Now, I keep the remote far away because a little swipe, it will change the channel. It’s worse that they don’t have DVR so once you lose your position in the show, it’s gone forever.

        But that’s a DTVN fault. Bad design. I don’t know why DirecTV Now set their app that way. Swiping should be for changing seek position, not channel.

        • icwhatudidthere

          I think you answered your own question. With no DVR, there’s no seeking.

          I think Apple should do more to enforce or at least suggest consistency across track pad use. It shouldn’t be that you can press the edges for one action in one app, tap the edges for the same action in another app.

          • risingtide

            Pretty much all the other video apps have that consistent use of trackpad – even apps without a seekbar you can ff/rewind. Look at YouTube, Netflix, PS Vue etc and even any airplay video. It’s pretty standard how they use the trackpad for pause/play/ff/rewind functionalities.

        • Daniel Richards

          the DTVNow app works great on other devices, it’s the sensitivity of the touchpad that is the issue, since all the other devices use a regular CLICK is is much finer control

          • risingtide

            Apple TV has click functionality too. That’s what other services use. DirecTV Now should have at least used the click to change channels. They could have also made changing channels part of the menu like other services.

          • Daniel Richards

            if apple gave an option to disable swiping and require clicking it would go a long way to solving the issue so many of us have with the touchpad

          • risingtide

            Why would they disable swiping? There are things perfect for swiping like fast-forwarding, pulling down menu (subtitles, etc) on normal video apps. Apps have a choice to utilize all the features provided by the SDK. If someone chooses to develop an app that doesn’t follow the standard, it’s up to them to provide alternatives. Other video apps don’t have that problem because they used the standard Apple TV video app design. Like the one you see on Netflix, YouTube, PS Vue and pretty much any other video app in the universe.

            You can’t blame Apple for bad developers. DirecTV Now is terribly designed and part of the reason why the app has so many issues. Even AT&T couldn’t stand it and they’re redesigning it completely and introducing a new app. As much as I hate Apple, this is not Apple’s fault.

          • Daniel Richards

            a MOUSE requires a CLICK and DRAG action (a 2 step operation), not a swipe, horrible example. as for why they should give an OPTION to disable the swipe, well for 1 example my dad has parkisons, he already accidentally double clicks on the mouse sometimes, trying to use something like the swiping to navigate of the apple tv remote is basically impossible for him, but he is fine using regular remotes, what they need is a way to differentiate between intentional and accidental contact with the touchpad at the very least, like how some laptop touchpads have “palm rejection” so accidental palm touches don’t trigger the touchpad. I really don’t get why you are arguing this, MANY people have been complaining about this touchpad from DAY 1.

          • risingtide

            See my other response. Apple TV has both MouseClick and MouseMove (swipe) events. A Trackpad is like a mouse. You can’t tell Microsoft to disable MouseMove just because there are developers who change things on MouseMove instead of MouseClick or KeyPress.

          • Surfer

            So what you are really saying is that the touchpad is redundant and I also say that it is imprecise and frustrating to use. Had the touch been easier to use, I would have agreed with your points. But the reality is it isn’t.

          • Daniel Richards

            the difference is with a mouse to do a “mouse move” you have to CLICK AND DRAG, not just drag, the CLICK prevents accidental dragging, PLEASE just understand this a very imprecise method of control as MANY people before me and after me have said, I honestly don’t understand why you have this NEED to defend the remote, are people not allowed to have an opinion that differs from yours? Whatever i’m done, the remote sucks and I’m really tired of having to explain it over and over again.

          • risingtide

            Swiping on Apple TV remote doesn’t doesn’t click and drag. Clicking is a different option. It’s just like a mouse pad on a laptop. The effects of a mouse move, a drag or click are determined by the application developer.

          • Daniel Richards

            FOR THE LAST TIME SWIPING WITH ONE FINGER ON A TRACKPAD OR WITH A MOUSE DOESN’T DO ANYTHING OTHER THEN MOVE THE CURSOR UNLESS YOU ARE ALSO PRESSING ANOTHER BUTTON, THAT IS A LOT DIFFERENT THEN THE SLIGHTEST BRUSHING OF THE TOUCHPAD TRIGGERING AN ACTION.

          • risingtide

            it’s the developers who determine who they handle swipe/mouse move events. they can choose to do something or nothing. other apple tv apps don’t trigger events on swipe. if you knew anything about programming, we wouldn’t be having this debate. you can google handling mouse, trackpad or keyboard events on applications

          • risingtide

            And by the way, the apps don’t come with preprogrammed event handlers. The programmer has to specifically tell the app what to do when a mouse or trackpad cursor moves. Even simple things like how YouTube brings over controls when you move your mouse have to be programmed. Same thing with when your cursor moves over a menu and the menu expands. The programmer must specifically set that event handler to telll the app to do that when you swipe or move mouse position.

            Again, learn about programming and event handlers and SDKs for different platforms so that you actually know what you’re talking about.

      • Surfer

        That DTVN app is definitely one of the apps the most annoys me when using the Apple TV remote.

    • c_hack

      Just because you can do something (with fancy tech) doesn’t mean you should do it.
      The bottom line is the ergonomics on the Apple remote just plain suck.

      • risingtide

        I think for young people who barely use the old tv remotes, they find the apple tv remote pretty much in line with what they do.

        • Daniel Richards

          I have a Shield TV (first gen, with the remote), A Fire TV 4k box (with Alexa voice remote), Roku TV and Roku stick and the Apple TV with the Siri Remote, while the Roku remotes feel like MUCH lower quality materials then the others, with the Fire TV being not much better, they are atleast sized to be gripped by an adult hand, the Apple Siri Remote sacrificed ergonomics for looking cool, the Shield TV remote borders on the to small end, but atleast it has a headphone jack (removed in the second generation remote) and the regular circle navigation makes it easy to differentiate the top and bottom and by not having a touch sensitive pad there are no accidental presses when setting the remote down.

        • Norm Walker

          Exactly, old people hate change. I really like the new style remote.

          • Joseph ewing

            I may be an old guy, but I work in IT and embrace change continually.

            The real question should be when looking for change: “What is the problem with the current tech, and how does the new tech solve it?”.

            Please SOMEBODY tell me where the traditional remote was falling down on the job? And how is the new one better other than being “different”?

            Change, for Change’s sake, should be something to be shunned by folks of any age.

        • Joseph ewing

          Interesting, since my 6 year old grand-daughter and 4 year old grand-son rock the standard TV remote and the Roku remotes like pros.

          Generalization – especially when it’s not well founded – does nothing to bolster your case.

          • risingtide

            Being good with new technology doesn’t mean you’re bad with old technology. Young people can easily adapt to changes compared to old people who don’t get things easily.

            Also, by Young people, I was talking about people who actually know how to use phones. Like teens and millenials. Not 4 year olds.

          • Joseph ewing

            My 6 year old grand-daughter can whiz around the UI of my Android phone.

            She also owns her own 7″ Fire tablet.

          • risingtide

            Again, being good with modern technology doesn’t mean you can’t handle the old one.

          • Joseph ewing

            I thought that was my initial point? đŸ™‚

            Nothing’s easier than the Roku or Fire remotes. After a couple of days using them, you don’t even look anymore. Muscle memory kicks in quick.

            A touch pad? Not so much.

    • Daniel Richards

      it’s because of the super sensitive touchpad, can’t tell you how many times I was setting down or picking up the remote and caused the channel to change on my DTVNow. it’s also smaller then it needs to be making it less comfortable to hold compared to other streaming device remotes.

      • risingtide

        That’s because of how DirecTV Now chose to set their app. They didn’t have to use swipe. No other app uses swipe for major actions.

        • Daniel Richards

          don’t have any problem using DTVNow on ANY OTHER DEVICE and it’s nice to be able to channel surf when you want to, the issue is the swipe of the touchpad, if you could disable it then you only have to deal with the horrible ergonomics of the remote. the issue is Apple tried to reinvent the wheel, when the wheel was PERFECT.

          • risingtide

            That’s because each app is developed afresh for each device. DirecTV Now chose to develop an app that reacts to swipe on Apple TV. Other devices don’t have swipe options. They’re the ones who designed the app. Other video apps on Apple TV work fine. DirecTV Now chose to use the non-standard design.

            DirecTV Now could have used the click feature if they wanted the channel surfing. Instead they chose the swipe feature. It’s not Apple’s fault for every stupid mistake a developer makes.

          • Daniel Richards

            still the same interface with the same controls, the difference is none of the other devices have left/right function with a SWIPE, because they know touchpads on remotes SUCK. did you think maybe the swipe is CODED in teh remote firmware from apple as left click/right click and you don’t have a choice?

          • risingtide

            No, there’s a separate Left Click and Right Click on Apple TV remote. That’s what other video apps use to jump forward or back on the seekbar.

            If you have Apple TV and are watching YouTube or Netflix video, click to the right of the remote and it will forward the video 10 or 15 seconds. Do the same by clicking on the left to rewind. You can also click and hold and see how it forwards.

            You can also fastforward/rewind by pausing first and then swiping to the right/left as you watch the seek bar position change.

          • Surfer

            Guess what, you can do all that with just Right/Left/Top/Bottom and center buttons. No imprecise touch pad necessary.

  • Evan

    Three products. No new Mac Pro in five years. They will stop supporting it eventually. Apple TV was mentioned for five seconds. No innovations. I am completely unmotivated to upgrade my Apple TV. I only have one 4K SUHDTV. My bedroom TV is regular HDTV which I use far more often. I am waiting for a 32″ SUHDTV. What was the boring beginning about real estate about? We don’t care about that. Also deifying Steve Jobs? I felt like I was watching some megachurch cult telethon.

  • MacHead84
  • MacHead84

    Didn’t CCN suggest the Apple TV 4th gen was a no buy since it would obsolete junk today….well well well, Apple is still supporting…..AND still sells as a currently available product along side the 4K

    • Daniel Richards

      I think he was expecting better pricing, with the 5th being priced at the current 4th price

      • MacHead84

        One shouldnt make assumptions then should they

        • Daniel Richards

          true, but the reality is the device was already the second most expensive streaming device on the market and anytime other companies released new devices they discount the old ones, if Apple wants to increase market share, they need to get more realistic with there device costs, cord cutters aren’t like the typical apple fanboys that run out to get the new iphone every year, they are trying to SAVE money, so paying more for a device that is limited to 1080p then EVERY other 4k streaming box (except the Nvidia Shield) is just silly to cord cutters.

          • MacHead84

            The cost between an Apple TV and competitor is minuscule on the grand scheme. All in the 4K Apple TV costs 179….that cost to enter is nothing even at that price point….so a consumer saves 50 bucks for a device that doesnt have Apple Cloud Photos or Airplay…..thats a tiny price to pay for convenience. Apple buyers would rather spend a little more for a better product. Always have been….always will be. If 50 bucks makes or breaks you…..then Apple TV isn’t for you. I’d assume based on our current state in society 50 bucks isnt making or breaking anyone.

          • Daniel Richards

            50 extra bucks on 1 device means the difference between the second TV in the house getting a streaming stick or not getting it, sure in the “grand scheme” weighed out over several years it’s not a big deal, but for people looking to SAVE MONEY by dropping regular cable, the device costs upfront significantly effect the purchasing decision.

          • MacHead84

            No one buys an APPLE TV to SAVE money….they BUY it to be entertained….if you live your life solely buying things that can save you money instead of bringing you joy….well, then you must be fun

          • Daniel Richards

            are you trolling? of course people do, it’s the balance between how much they are saving from ditching cable and how well the device runs the apps they will be using, people may want to save money, but they don’t want something horribly slow on the main TV so they often buy the better devices for the main TV then get the slower cheaper ones for secondary TV, when people see Fire TV and Roku both have 4k for FAR cheaper they go there, do you really think Apple isn’t interested in gaining market share? because that free apple tv with 3 months of DTV Now sure put a lot of them out there. also what magic does Apple TV have that the other devices don’t that makes you think it is worth that much more? If I can get just as much joy out of a device that costs me FAR less then I get joy and happiness for not WASTING money, companies are in the business of making money, if your device is priced to high compared to the competition no one buys you then you lose money.

          • MacHead84

            No they dont, you live in Cord Cutters World…but news flash Apple Products are sold to millions who dont care about cord cutting….leave your cave and join the real world.

          • Daniel Richards

            and you live in a APPLE FANBOY WORLD where if apple didn’t make it then it’s GARBAGE, thats not the world of people that buy streaming devices and the numbers PROVE IT, Apple TV market share is down to 15% this year compared to 19% last year, heck it even has lower market share then CHROMECASTS http://appleinsider.com/articles/17/08/23/apple-tv-losing-market-share-to-streaming-set-top-box-rivals-roku-amazon

          • MacHead84

            Ahh, yes the “fanboy” attack….citing market share for a product that hasn’t had 4K is meaningless….Now Apple leads the way with most competitive 4K media pricing on the market. Sucks for you I suppose since you can spend more on content and less on a junky Roku or Fire TV

          • Daniel Richards

            streaming 4k is meaningless, the bitrates are simply to low, but yeah keep telling yourself that adding 4k is gonna get people to pay an extra 100 bucks over some of the other streaming 4k boxes, who buys 4k movies to stream, get a streaming service like Netflix and get the 4k version, cheaper then buying 1 4k movie each month.

  • Karl Childers

    My impression was about the same as what Luke expressed in his video. Since most of the leaks and attention have been on the iPhone and not much was said about the Apple TV in recent months I was hoping that maybe this was going to be the product that would have the most exciting reveal. As it turns out there just wasn’t that much to tell.

  • GERARDO VILALOBOS

    Apple TV 4K will be my best streaming device..

  • JWort93

    Couple things with the video, the processor is an A10X, that is 6-core processor, not a dual core. Also the A10X is significantly faster than the Tegra X1 that is in the Shield TV (2015 and 2017)

    • Daniel Richards

      may be a 6 core but Apple has disabled cores in past Apple TV’s so don’t expect it to be super fast, also the Tegra X1 is more then 2 years old, I would freaking hope something would finally have more power, thats a long time without a major performance jump

  • mau47

    I think the biggest news here is the 4k movie pricing. That is huge and hopefully it will help drive better pricing across the board. It’s also nice that 4k upgrades to existing purchases are included. I wish they did more with the hardware/tvOS but there isn’t a whole lot missing I really want.

  • Cartik Seshan

    The new Apple Tv still lacks a port to connect an OTA Antenna, hence does not consolidate the OTA content with streamable content. This is something the slingtv box does well, and is a big miss on Apple TV

    • Greg S

      Grab an Hdhomerun tuner and plug in to your router. Add an OTA antenna and you’re all set. The Channels app adds DVR capability, or InstaTV can be used. Alternately, Tablo has the hardware and an app that can be used, with support for external storage to enable DVR.

      I’m not sure apple would add direct support for OTA, since they wouldn’t really make any money there.

      • Cartik Seshan

        Thanks! Good workaround! IMO I it adds more overhead. Guessing I’ll just wait until slingtv launches a HDR box.. glad I didnt invest much in iTunes content

  • Daniel Richards

    no price drop for existing model, price increase for new model, what a fail.

  • Straight Gafflin’

    Nothing to see here. Move along. Oh, and leave $170 on the table on your way out the door…