YouTube has started rolling out a new AI likeness detection feature that will allow creators to find content where their likeness has been used in an AI-generated or altered way. If content is discovered, the user will have the option to submit a removal request.
YouTube says that AI Likeness Detection works similarly to Content ID, which allows users to search for copyrighted audio and video, but this tool only works if a user opts in. It’s designed to only identify the user who uploads a video showing their face for comparison and will not identify other individuals.
The feature is part of a set of new tools to protect creators and artists, which were outlined in a blog post last month. The updates are meant to give users the ability to use AI in fun and productive ways, while still protecting their image and content.
“AI is opening up a world of possibilities, empowering creators to express themselves in innovative and exciting ways,” Amjad Hanif, Vice President of Creator Products, YouTube shared in the post. “At YouTube, we’re committed to ensuring our creators and partners thrive in this evolving landscape. This means equipping them with the tools they need to harness AI’s creative potential while maintaining control over how their likeness, including their face and voice, is represented. To achieve this, we’re developing new likeness management technology that will safeguard them and unlock new opportunities in the future.”
Likeness detection is still in beta testing, with the first group of creators eligible to try it out getting notified by email.