“For today’s viewers, primetime is personal and our content resonates so strongly due to the diversity and richness of our unmatched library and platform capabilities,” Chief Business Officer Robert Kyncl said in the official announcement. “While every other media company is building a paywall, we are headed in the opposite direction and now have more opportunities than ever to partner with advertisers and share our critically- acclaimed originals with our global audience.”
Each YouTube Original will get a free window to stream the shows on YouTube with ads. How long that will be will vary for each YouTube Original. YouTube Premium subscribers and YouTube TV subscribers will still be able to watch YouTube Originals as part of their current subscription.
YouTube also announced that they have renewed Cobra Kai for a 3rd season.
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