Alphabet, parent company of Google, shared its Q1 financial results today. In the report, the company highlighted YouTube’s success for the beginning of the year, including an 11% increase in ad revenue.
YouTube’s ad sales were $9.88 billion in the first quarter of 2026, up from $8.93 billion in Q1 2025. YouTube and Google One were noted in the report for being “key drivers” of the company’s increase in paid subscriptions, which totaled 350 million by the end of Q1.
Total revenue for Alphabet reached $109.9 billion, an increase of 22%.
“2026 is off to a terrific start,” Sundar Pichai, CEO of Alphabet and Google, said in the Q1 report. “Our AI investments and full stack approach are lighting up every part of the business. Search had a strong quarter with AI experiences driving usage, queries at an all time high, and 19% revenue growth. Google Cloud revenues grew 63% with backlog nearly doubling quarter on quarter to over $460 billion. This was our strongest quarter ever for our consumer AI plans, driven by the Gemini App. Overall the number of paid subscriptions has now reached 350 million, with YouTube and Google One being the key drivers. Gemini Enterprise has great momentum with 40% quarter on quarter growth in paid monthly active users. And, finally, I’m pleased to see Waymo surpass 500,000 fully autonomous rides a week. These outstanding results are built on our differentiated, full stack approach. Our first-party models, like Gemini, are now processing more than 16 billion tokens per minute via direct API use by our customers, up 60% from last quarter. It’s really exciting to see how our AI investments are delivering value for our users, customers and business.”