Free streaming service XUMO is launching a new campaign to air an ad-free movie every week from now through the end of the year. Starting in October through December 2021, the company will showcase a completely ad-free movie each week across all of its owned and operated properties.
This comes after XUMO ran another similar pilot program last August by offering XUMO viewers on Xfinity X1 devicesa differentiated streaming experience which proved to be successful. As a result, XUMO saw a rise in sessions per user, frequency, and an overall more enjoyable streaming experience.
Movies featured in October for Ad-Free Movie of the Week Include:
Miss Stevens (Family Comedy) Oct 4-10
Hero (Drama/Romance/Western) Oct 11-17
Marrowbone (Horror) Oct 1-24
We Need to Talk About Kevin (Horror) Oct 25-31
The Nov – Dec lineup will be announced in the coming weeks.
“As an AVOD industry first, we’re excited to bring XUMO’s Ad-Free Movie of the Week to millions of users across all of our XUMO owned and operated properties,” noted Fern Feistel, SVP of content operations and marketing at XUMO. “Not only are we delighting our audience, this is already proven to be a significant driver of retention as we continue to test new experiences.”