XUMO Adds GLORY Top-Tier Kickboxing

XUMO is well known for their app on smart TV OSes and apps on devices such as Roku to access a ton of free content. Now they are expanding their lineup with a partnership with GLORY. Through the partnership, GLORY will provide hundreds of hours of kickboxing content, including archived fight cards, pre and post-fight interviews, shoulder programming and more, to bolster XUMO’s expansive sports and entertainment lineup.

“We are excited to partner with XUMO as part of a continued effort to expand our digital footprint and bring the most exciting combat sport to new audiences,” said Nadim Tannous, vice president of Digital, GLORY. “From the carefully curated channel lineup and cutting-edge integrations with brand partners like LG [Electronics], it’s clear that our vision for what entertainment can be aligns perfectly with theirs.”

“The GLORY channel addition represents XUMO’s commitment to provide viewers with more choice and the opportunity to consume more on-demand sports,” said Stefan Van Engen, senior vice president, content programming and acquisitions at XUMO. “We’re thrilled to feature GLORY in an OTT environment and believe the collaboration will reach both combat sports enthusiasts and new audiences.”

If you have yet to test out XUMO, you can find the app for LG, VIZIO, Panasonic, Samsung, Hisense, SHARP, Magnavox, Philips, and Sanyo smart TVs and Roku TVs and players HERE.

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