The new channel, set to launch in quarter 4 of 2019, will offer a variety of free, ad-supported content 24-hours a day, ranging from original programming, episodic content featuring popular social media influencers, niche sports league programming, inspirational movies and documentaries.
Leading the team behind the new channel is Griffin Gmelich, named executive vice president of OTT for Whistle. Gmelich will be responsible for building and managing partnerships across multiple OTT channels. Prior to Whistle, Gmelich worked in various roles in the entertainment industry including Hulu, Entertainment One, and Warner Bros.
“We’re looking forward to expanding Whistle’s content offerings to the linear OTT space and are pleased that WhistleTV will bring a new slate of diversified IP to market” says Griffin Gmelich. “Whistle’s deep portfolio of existing and new franchises, as well as talent-infused content, will meet audiences everywhere they consume content whether it be on social and soon to be in linear too.”
Take a look at Whistle’s website to learn more about the content the company is bringing to viewers.
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