Walmart is officially launching a delivery service to rival Amazon Prime this month. The service will be called Walmart+ and will come with a membership cost of $98 per year, or $12.98 a month. Much like its rival, Walmart+ will offer fast shipping – as quickly as same day in some areas – with unlimited free delivery to make shopping easier for its members. The subscription will also provide fuel discounts.
“We are a company committed to meeting our customers’ needs,” said Janey Whiteside, chief customer officer, Walmart. “Customers know they can trust us and depend on us, and we’ve designed this program as the ultimate life hack for them. Walmart+ will bring together a comprehensive set of benefits where we see the greatest needs from our customers and where our scale can bring solutions at an unprecedented value.”
While Walmart+ may have the delivery aspect down as a competitor to Amazon Prime, it still has yet to announce if and when a video streaming component will be added to the membership service. Since selling off Vudu to Fandango earlier this year, Walmart has no video service offering at the time. While the retail giant expressed an interest in growing Vudu to become a competitor for Amazon Prime Video, the increase in services launching and growing may have made that plan less viable. Instead, the interest dwindled as the company turned its focus to online ordering and grocery pickup.
Now, this newest venture into a subscription delivery service seems to be taking up all of Walmart’s creative time, though “in the future, the company will leverage its wide-ranging strengths to add additional benefits for members in a variety of services and offerings.”
Here’s what you’ll get with a Walmart+ membership:
- Unlimited free delivery: In-store prices as fast as same-day on more than 160,000 items from tech and toys to household essentials and groceries. This service was previously known as Delivery Unlimited – a subscription service that allows customers to place an unlimited number of deliveries for a low, flat yearly or monthly fee. Current subscribers will automatically become Walmart+ members.
- Scan & Go: Unlock Scan & Go in the Walmart app — a fast way to shop in-store. Using the Walmart app, customers can scan their items as they shop and pay using Walmart Pay for a quick, easy, touch-free payment experience.
- Fuel discounts: Fill up and save up to 5 cents a gallon at nearly 2,000 Walmart, Murphy USA and Murphy Express fuel stations. Sam’s Club fuel stations will soon be added to this lineup.
“Life feels more complicated than ever. Walmart+ is designed to make it easier – giving customers an option to not have to sacrifice on cost or convenience,” said Janey Whiteside, chief customer officer, Walmart. “We know shopping should fit customers’ needs, not the other way around. We have always been a champion for the right item at the right price, but now it’s more than that. We have the right shopping solutions at the right time, too.”
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