One of the hottest fights happening right now is the fight between Walmat+ and Amazon Prime. Now it appears Walmart is closing the gap with Amazon Prime at least when it comes to some of the profitable customers.
According to Bloomberg, 28% of American households that make over $150,000 a year now subscribe to Walmart+, up from just 13% one year ago. Well, this is closing the gap with Amazon Prime Walmart still has a long way to go.
Right now, when looking at American households who make at least $150,000 a year, 77% of them subscribe to Amazon Prime. That is up from 70% one year ago.
So far, it seems that Walmart is not stealing away customers from Amazon, but increasingly, Walmart+ is a second service that Americans are paying for alongside Amazon Prime.
Millions of Americans may be returning to in-person activities, but it seems clear that many still enjoy the ease of having everything delivered right t their house.
Walmart’s big selling point right now is the ability to get items now. Walmart has a store located within 10 miles of 90% of Americans. Amazon has been pushing its ability to have almost everything you may want increasingly though Walmart’s growth has attracted more sellers to its website, helping it compete with Amazon.
Right now, Amazon still holds a strong lead as the largest online retailer in the United States. Walmart, though is now firmly secured itself as the second largest retailer in the United States with plans to become the largest.