As the cord-cutting movement continues to gain momentum, consumers are constantly searching for ways to maximize their entertainment options while minimizing costs. Walmart+, the retail giant’s subscription service, has emerged as a potential contender in the cord-cutting arena, offering a compelling bundle of benefits that extend beyond grocery deliveries and discounts. But is Walmart+ truly a valuable asset for cord cutters, or just another subscription vying for their attention?
One of the most enticing perks for cord cutters is the inclusion of Paramount+ Essential with a Walmart+ membership. This provides access to a vast library of on-demand shows and movies, including popular titles like “Yellowstone,” “Star Trek: Strange New Worlds,” and “Paw Patrol.” While the Essential plan includes ads, it still offers a significant amount of content for no additional cost.
Beyond Paramount+, Walmart+ offers a range of benefits that can appeal to cord cutters:
Pros:
- Free Grocery Delivery: For those who prefer to avoid the hassle of in-store shopping, free grocery delivery on orders over $35 can be a significant time-saver. This can be especially valuable for busy individuals or families who rely on streaming for their entertainment and want to maximize their time at home.
- Fuel Discounts: With gas prices constantly fluctuating, the fuel discounts offered at participating gas stations can provide noticeable savings. For cord cutters who may be driving more for social activities or errands, this perk can help offset the costs of transportation.
- Early Access to Deals: Walmart+ members often get exclusive early access to deals on electronics, appliances, and other items that can enhance the home entertainment experience. This can be particularly useful for those looking to upgrade their TVs, sound systems, or streaming devices.
- Free Shipping: With no minimum order requirement, free shipping on eligible items from Walmart.com can be a convenient way to purchase streaming devices, accessories, or even snacks for movie nights.
Cons:
- Cost: At $12.95 per month or $98 per year, Walmart+ means you would need to use this for more than just a Paramount+ subscription.
- Focus on Retail Benefits: The core value proposition of Walmart+ remains centered around its retail benefits. While the inclusion of Paramount+ is a step towards attracting cord cutters, the overall service may not fully cater to their specific needs.
The Verdict:
Walmart+ presents a mixed bag for cord cutters. The free Paramount+ subscription and other benefits like free grocery delivery and fuel discounts are undoubtedly attractive. However, you would need to use it for more than just a way to get paramount+.
Ultimately, the decision of whether to subscribe to Walmart+ depends on individual needs and priorities. Cord cutters who prioritize value and convenience, especially those who frequently shop at Walmart, may find the service to be a worthwhile investment. However, those seeking a wider array of streaming options or a more budget-friendly solution may need to explore alternative options.
However, if you are a cord cutter who regularly gets groceries delivered, Walmart+ could be a great way to save money not only on delivery but also on streaming Paramount+.