Details are still very thin but here is how ViacomCBS described the new service. “New broad pay “House of Brands” product will expand CBS All Access by adding the company’s scaled assets in film and TV, including world-renowned brands, and reaffirm and expand the value of entertainment, news and sports – through on-demand and live experiences – for audiences around the world.”
With the success of CBS All Access, breaking their record for sign ups last month around the premiere of Star Trek: Picard, and the growth of the free streaming service Pluto TV, ViacomCBS could be in a strong position to become a stronger force in streaming. Now it seems that ViacomCBS wants to continue to expand the CBS All Access brand into something larger with its Viacom content.
The company has no shortage of content to bring to a new service. Among the assets owned by ViacomCBS are sports, movies, scripted and unscripted TV, and kids content from Nickelodeon, Nick Jr., Teen Nick, and Noggin.
ViacomCBS will be holding their earnings call today at 8:30 AM Eastern. During that event, it is expected that we will learn more about this newly expanded CBS All Access. Cord Cutters News will have full coverage live as it happens.
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