“We’re thrilled to partner with UNINTERRUPTED to bring live stream content to Twitter,” said TJ Adeshola, Head of US Sports League Partnerships at Twitter. “UNINTERRUPTED will deliver authentic storytelling directly from influencers to drive #NBATwitter conversation during halftime of the Finals!”
“Halftime is UNINTERRUPTED” will feature commentary from pro athletes and influencers during each of the three Twitter live streams, highlighting top NBA Finals Tweets and interviews from #NBATwitter personalities that will help drive the NBA Finals conversation on Twitter.
Game 1 – Thursday, May 31
Panel: Austin Rivers (Los Angeles Clippers, @AustinRivers25), Eric Bledsoe (Milwaukee Bucks, @EBled2), Rudy Gay (San Antonio Spurs, @RudyGay), Van Lathan (#NBATwitter, @Van Lathan) and Big Wos (#NBATwitter, @BigWos)
Game 2 – Sunday, June 3
Panel: Austin Rivers (Los Angeles Clippers, @AustinRivers25), Eric Bledsoe (Milwaukee Bucks, @EBled2), Rudy Gay (San Antonio Spurs, @RudyGay), Van Lathan (#NBATwitter, @Van Lathan) and Big Wos (#NBATwitter, @BigWos)
Game 3 – Wednesday, June 6
Panel: Austin Rivers (Los Angeles Clippers, @AustinRivers25), Eric Bledsoe (Milwaukee Bucks, @EBled2), Van Lathan (#NBATwitter, @Van Lathan) and Big Wos (#NBATwitter, @BigWos)
*All panels are subject to change
You can watch the live halftime show on Twitter HERE.
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