Today Tubi, Fox Corporation’s ad-supported streaming service, took center stage at the IAB NewFronts in New York to announce a slate of new advertising products and strategic partnerships. With over 97 million monthly active users and a library of over 275,000 movies and TV episodes, Tubi is doubling down on its commitment to deliver cutting-edge ad tech that connects brands with engaged viewers in meaningful ways.
At the heart of Tubi’s announcements were new ad formats that prioritize creativity and relevance. Among the standout offerings is Animated Pause Ads, a new pause ad format that features sound-off, looping video backgrounds. This dynamic approach gives advertisers more creative flexibility to capture viewer attention during natural breaks in content consumption. Additionally, Tubi Moments leverages the platform’s extensive content library by tagging scenes for tone, sentiment, and visual cues, allowing brands to place ads in contextually relevant moments that align with the viewer’s emotional journey. For example, a car brand could advertise during a high-energy chase scene, or a fashion retailer could appear during a glamorous moment in a show.
Tubi also introduced Tubi Storefronts, expanding its shoppable ad capabilities. Building on its February launch with ShopsenseAI, Tubi now offers a Tubi Shop where viewers can browse curated collections of clothing, home goods, and more inspired by the content they’re watching. Advertisers can set up a Storefront in minutes, making it easier for commerce-driven brands to drive sales directly from the streaming experience. These innovations reflect Tubi’s focus on creating seamless, engaging ad experiences that resonate with its audience’s growing purchasing power.
Tubi also announced partnerships to enhance its ad tech capabilities. A collaboration with Amazon Demand Side Platform offers retail media advertisers closed-loop measurement, while integrations with Moloco and Kochava optimize Connected TV advertising and provide clear metrics for app installs, website visits, and conversions. Additionally, Tubi’s self-serve ads platform, powered by Universal Ads, now allows businesses of all sizes to easily reach their target audiences.
The event, emceed by sports legend Deion Sanders and Emmy Award-winning personality Rocsi Diaz, featured appearances from Tubi original stars Noah Beck and Siena Agudong, as well as creators from Stubios, Tubi’s fan-fueled studio.
New Tubi Ad Formats:
- Tubi Wrappers: Studio advertisers take over Tubi’s homepage with animated backgrounds, auto-play trailers, and branded UI elements to promote theatrical releases.
- Carousels: Immersive homepage ads for CPG, Tech, and Auto brands, featuring scrollable tiles with custom videos, images, and QR codes.
- Animated Pause Ads: Sound-off, looping video backgrounds for creative pause ad experiences.
- New Pause Ad Formats: Animated Pause Ads feature a sound-off, looping video
- background to give advertisers more creative possibilities.
- Tubi Moments: Contextually relevant ads placed in tagged scenes based on tone and sentiment.
- Tubi Storefronts: Shoppable ads within the Tubi Shop, offering curated collections tied to content.
- Tubi Prime: Guaranteed ad placements in popular, brand-safe content like Tubi Top 50 and Gen Z favorites.
With these advancements, Tubi is poised to redefine how brands engage with streaming audiences, blending entertainment and advertising in ways that feel authentic and impactful.
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