Tubi, Fox Corporation’s free ad-supported streaming service, announced a significant milestone, surpassing 100 million monthly active users and exceeding 1 billion hours of total viewing time in May 2025. According to The Gauge, a report tracking U.S. TV and streaming usage, Tubi captured 2.2% of total TV viewing minutes last month, marking an all-time high for the platform.
“In the fierce battle for consumer attention, Tubi continues to gain momentum by offering something different: premium on-demand entertainment that is 100% free for viewers and 100% powered by ads,” said Anjali Sud, CEO of Tubi. “Tubi is resonating with cordless audiences, younger audiences and audiences that dictate culture, define trends and represent billions in purchasing power. At a time when every marketing dollar counts, Tubi is becoming the essential platform for advertisers to reach essential consumers.”
Tubi’s content library, the largest of its kind, includes nearly 300,000 movies and TV episodes, alongside 400 Tubi Originals. The platform emphasizes on-demand viewing, with over 95% of consumption dedicated to movies and TV shows, distinguishing it from other free ad-supported streaming television (FAST) platforms that focus on live, linear channels. Data from the March MRI Cord Evolution Study indicates that over half of Tubi’s audience comprises Gen Z and Millennials, with 67% identified as cord-cutters or cord-nevers.
The platform’s programming strategy centers on premium content tailored to young, multicultural audiences. Nearly one in four Tubi viewers engages with Tubi Originals, reflecting demand for exclusive content featuring emerging talent and relatable stories. Upcoming releases include Breaking Bear, starring Brendan Fraser, Sarah Michelle Gellar, Annie Murphy, Elizabeth Hurley, and Josh Gad, as well as the second season of Big Mood with Nicola Coughlan and Lydia West. Other titles include Sidelined 2: Intercepted with Siena Agudong and Noah Beck, and young adult films like Hive starring Xochitl Gomez, How to Lose a Popularity Contest with Chase Hudson, and Kissing Is the Easy Part featuring Asher Angel. Tubi is also expanding sports-related content with projects like Destination World Cup 2026 (working title) and Zero Start: The Cam Ward Story.
Tubi’s commitment to diverse voices extends to initiatives like Stubios, a fan-fueled studio, and a new partnership with Kickstarter, which will bring over 20 crowdfunded films exclusively to the platform. These efforts aim to provide creators with opportunities to share unique stories.
At this year’s TV Upfront, Tubi unveiled new ad formats designed to align with brand needs across industries. These include Tubi Wrappers for promoting theatrical releases, Carousels for virtual product showcases, new Pause Ad Formats, Tubi Moments for contextually relevant ad placements, and Tubi Storefronts and Tubi Prime for guaranteed placements in popular, brand-safe content. The platform has also strengthened partnerships to enhance personalization and performance for advertisers.
Tubi’s growth underscores its role as a key player in the streaming market, offering a free, ad-supported model that appeals to a diverse, engaged audience while providing advertisers with innovative ways to connect with consumers.
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