Today Tubi announced that it has become the largest free ad-supported streaming service in the United States, according to Nielsen. Tubi now accounts for 1% of all streaming, passing Pluto TV’s 0.7%.
“Reaching 1% of total viewing minutes is a huge milestone for us because it validates we are driving massive viewership and our data-informed personalization and recommendations get the right content in front of the right people,” said Mark Rotblat, Chief Revenue Officer at Tubi. “Advertisers can feel confident that our light ad loads, addressability and tools for cross-screen planning and measurement are built with their success in mind and they can shift a significant portion of their video investment dollars to a 100% addressable audience on Tubi.”
Tubi is now owned by FOX and used FOX’s super bowl this year to push the free service with several virtual ads. It seems that big ad spend has helped Tubi grow and become the largest free ad-supported service in America.
Tubi is also known to have one of the largest collections of free content online, with a huge library of live programming, on-demand movies, and TV shows, along with Espanol, including content from Paramount, MGM, Lionsgate, and Warner Bros. Discovery to name a few.