Now to improve its ad sales Tubi has hired away longtime Viacom ad executive Peter Graseck to take over as Vice President of East Coast Sales fro Tubi.
“We’re excited to bolster Tubi’s advertising sales leadership, as we rapidly expand and scale this year,” said Mark Rotblat, Chief Revenue Officer, Tubi. “Peter, Heather, and Todd are all talented executives with undeniable business acumen and integrity, and we look forward to leveraging their expertise during this pivotal growth period.”
About Peter Graseck:
Strofs came to Tubi with over 15 years of sales and leadership experience across the New York, Chicago, and West Coast Markets. She most recently served as Vice President, Ad Sales at The Oprah Winfrey Network where she collaborated with clients to create custom solutions that allowed advertising partners to reach their consumers in a unique and impactful way across linear, digital and social platforms. During her tenure, she brought on launch partners at OWN’s inception and continued to create innovative solutions across the studio, technology, and auto landscapes. Prior to OWN, Strofs worked in New York across the Discovery Inc. portfolio.
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