“As we saw with our Full Frontal with Samantha Bee special in April, a streaming encore on Twitter has the power to reach new audiences and catch the attention of viewers who might not otherwise have sampled our show,” said Michael Engleman, executive vice president of entertainment marketing and brand innovation. “By giving viewers the opportunity to watch the premiere episode of Claws on Twitter, we’re helping this terrific series build a strong fan base across the entirety of the season, and we’re establishing a meaningful connection with those fans through social media engagement.”
“We are excited to collaborate again with Turner to help them reach new audiences on Twitter,” said Anthony Noto, Twitter COO. “Fans will be able to watch the video of the highly anticipated premiere of Claws and Tweet along with viewers and the cast all on the same platform.”
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