Today, TiVo announced Tivo Broadband, which can help cable TV companies launch live TV streaming services. With TiVo cable companies can stream their cable channels and have access to free ad-supported streaming channels and video on demand all through the TiVo interface.
“With the introduction of TiVo Broadband, TiVo is providing operators with a turnkey solution, enabling them to extend video services, inclusive of streaming apps, TiVo+ free linear TV and more,” said Jeffrey Glahn, SVP Global Sales at TiVo. “This solution aims to ease the challenges of TV fragmentation and content discovery for broadband-only users, providing a seamless and scalable way to bring an enriched entertainment experience to consumers.”
TiVo didn’t announce any partners for this service but recently, many smaller cable TV companies have been launching streaming versions of their cable TV packages. TiVo seems to be hoping they can become the go-to company to help more cable TV companies go streaming.
Here is how TiVo describes this new service:
- Engaging User Interface: Provides customers with a visually-rich interface, designed to enhance personalized content recommendations, user engagement, and reduced churn.
- Enhanced Streaming Experience: Allows end-users to access their entire library of streaming apps seamlessly through TiVo’s platform, providing a unified and convenient streaming experience.
- TiVo+ Integration: Includes TiVo+, which offers content curated from over 800 free ad-supported channels integrated within the content-centric user interface and electronic program guide.
- Content Flexibility: Enables specific operator-driven content and linear channels.
- Seamless Integration: Seamlessly integrates with existing broadband infrastructure, enabling quick deployment without major infrastructure overhauls and backed by TiVo’s technology, ensuring high-quality, scalable and reliable content delivery.
- Easy Deployment: Can be effortlessly implemented by operators as a turnkey solution without the complexity often associated with traditional solutions and ecosystem development.
“Our companies have a common objective: to enhance the streaming video aggregation for service providers’ broadband-only customers,” said Marc Cohen, Chief Revenue Officer at Evolution Digital. “Customers will have access to a competitively priced platform that enhances subscribers’ viewing experiences in terms of both quality and affordability, while benefiting from TiVo’s highly engaging, visually rich interface designed to drive customer satisfaction and reduce churn.”
The question now is can cable TV companies compete with streaming options from YouTube TV, Hulu, Sling TV, Fubo and others.