The first model of the Nintendo Switch was released in 2017 with a price tag of $299.99, and that price stayed the same until August 3 when it was increased by $40 to $339.99 at the Nintendo Store and other retailers, including Amazon and Target.
The Switch OLED price is also increasing from $349.99 to $399.99, and the Switch Lite price is increasing from $199.99 to $229.99. The price of the Switch 2 will stay the same for now.
Nintendo shared the news on its website, with this statement:
Pricing for the original Nintendo Switch family of systems and products will change in the United States based on market conditions, effective August 3, 2025. These include Nintendo Switch – OLED Model, Nintendo Switch, Nintendo Switch Lite and select Nintendo Switch accessories.
Other Nintendo products, including certain Nintendo Switch 2 accessories, select amiibo, and the Nintendo Sound Clock: Alarmo, will also see adjustments.
Pricing for the Nintendo Switch 2 system, physical and digital Nintendo Switch and Nintendo Switch 2 games, as well as Nintendo Switch Online memberships, will remain unchanged at this time. However, please note that price adjustments may be necessary in the future.
Pricing information for United States consumers can be found at www.nintendo.com/us/store/
