Last year, Amazon streamed the NFL’s first-ever Black Friday game. Now the Wall Street Journal has reported that the deal is close to being done and will see Amazon be the home to many NBA games along with NBC and ESPN. This deal would give Amazon regular season games and playoff games as exclusives on Amazon’s Prime Video.
The NBA currently taking bids for its next set of media rights deals for 2025. Amazon’s Global Head of Sports, Jay Marine, says the company is interested in the rights and is negotiating for more than regular-season games to tap into the league’s young fan base and global reach.
With this deal, Amazon, NBC, and ESPN would split the games, but Warner Bros. Discovery has the rights to match any offer that would force them to likely raise their bid close to $2.8 billion. If they don’t beat the offer the nearly three decades run of NBA on TNT could end after the 2024-2025 season.
Several major media companies had also reportedly been interested in NBA rights, including ESPN, Turner, Apple, Google, NBC, and Netflix. On March 9, ESPN and Turner start a 45-day exclusive negotiation window with the NBA but that is expp[ering without a deal.
For now, though early reports are saying Amazon is currently the leader when it comes to the future of NBA TV rights.
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