Today the free streaming service FilmRise and Venture 10 Studio Group announced a partnership with Mars Wrigley to produce a new reality competition series, Follow Me. The show will show what it is like to become massively famous in the social media age.
In the show FOLLOW ME, aspiring stars will compete in business-themed challenges across the series. Throughout the series, contestants will be tasked with creating engaging content inspired by Mars Wrigley’s iconic portfolio of brands, like M&M’S®, SKITTLES®, SNICKERS® and ORBIT®.
“This is truly one of our most mainstream co-productions to date. Think ‘Biggest Loser’ meets ‘Big Brother’ meets ‘The Circle’. The series’ format combines two of the most popular mediums – social media and reality competition. It’s a high-stakes rivalry that comes with a ton of drama and will have viewers on the edge of their seats to see who stays and who is eliminated.” Said Max Einhorn Senior Vice President of Acquisitions and Co-Productions for FilmRise.
“We are thrilled to be partnering with FilmRise and Mars Wrigley on what we believe will be a highly successful reality program. The original format, pairing competing influencers with mentors who help them grow their brands achieve the most followers, will draw a young audience base that has never watched a program like this. And, having FilmRise distribute the series worldwide, we know the program will have a vast, international footprint.” Said John Stevens Co-Founder of Venture 10 Studio Group and CEO of Clarion Capital Partners backed V10 Entertainment.
“At Mars Wrigley, we’re focused on creating moments of everyday happiness for consumers everywhere, and that means integrating our iconic portfolio of brands throughout key platforms where fans are consuming content,” said Ray Amati, Media Director, Mars Wrigley. “Consumers look forward to seeing their favorite brands like M&M’S®, SNICKERS®, SKITTLES®, ORBIT® and TWIX® within key entertainment platforms they are passionate about, and influencers play a huge role in driving cultural relevance and interest with the next generation of Mars Wrigley fans.”
The first season features eight contestants, including a model, personal trainer, gamer, dancer, among others, that compete to win the grand prize of $50,000 along with other branded moments from sponsors including Six Flags, Bob’s Discount Furniture, Dave & Busters, and Versus Games.