The Federal Communications Commission has ordered broadband providers to roll out “nutrition-style” labels that spell out the fine print on the prices of their plans and the speeds they really offer. This rule makes it far easier for their customers to quickly know the price, speed, and fees of the service they offer. This rule has slowly been rolling out but is now mandatory for all internet providers in the United States. The rule became mandatory yesterday, October 10, 2024.
“This is a big win for consumers, who need clear and transparent information when making decisions about what internet service makes the most sense for their households. Consumers will finally get information they can use to comparison shop, avoid junk fees, and make informed choices about which high-speed internet service is the best fit for their needs and budget,” said FCC Chairwoman Jessica Rosenworcel.
The FCC says these labels are intended to display “clear, easy-to-understand, and accurate information” about a provider’s internet prices, introductory rates, data allowances, and broadband speeds.
Now, the hope is that the FCC will force TV companies to do the same with easy-to-understand labels with all the prices clearly listed. This would make understanding complicated TV bills full of fees easier.
Here is what Google’s broadband label looks like:
Image credit: Google