The use of AI to create videos has exploded in recent years. Now the FCC is looking at how it is used in ads—especially in political ads.
This week FCC Chairwoman Jessica Rosenworcel announced a proposal that would force political ads to fully disclose how AI was used in its TV or radio ads.
“As artificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used,” said Chairwoman Rosenworcel. “Today, I’ve shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue.”
If adopted, this proposal aims to increase transparency by:
- Seeking comment on whether to require an on-air disclosure and written disclosure in broadcasters’ political files when there is AI-generated content in political ads,
- Proposing to apply the disclosure rules to both candidate and issue advertisements,
- Requesting comment on a specific definition of AI-generated content, and
- Proposing to apply the disclosure requirements to broadcasters and entities that engage in origination programming, including cable operators, satellite TV and radio providers and section 325(c) permittees.
These rules would not ban the use of AI but would force creators to disclose it. This follows a recent YouTube rule that asks YouTube creators to also disclose if content was generated by AI.
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