Target Confirms a New Apple TV is in The Works

For weeks now, we have heard about a new Apple TV that is in the works. In early February 2020, Apple released the developer betas of iOS 13.4, iPadOS 13.4, macOS 10.15.4, tvOS 13.4, and watchOS 6.2. Now 9to5Mac has found a listing on Target’s website for a new Gen X Apple TV that will cost $179.99. This is very typical for companies like Target to create a placeholder listing for new products so they have a spot within their system for when they show up.

Within the codes, 9to5Mac found the codename T1125 which they believe suggests that the code is referring to a prototype for a new model that isn’t yet ready to be released.

This news does not guarantee that a new device will be launched soon, but there has been some talk of the need for a more powerful device that would allow for performance improvements on apps including Apple Arcade and Apple TV+.

Apple typically holds an event in the spring, so there’s a chance that we’ll see an announcement of the next generation Apple TV device as soon as March. At last year’s spring event, Apple made some huge announcements, including details about Apple TV+, Apple News+, Apple Arcade, and Apple Card.

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